Develop a winning app.

Millions of people around the world use apps as an integral part of their routines (for shopping, listening to music, staying fit, etc.), thus becoming more and more present in their everyday lives.Consequently, it is important for companies to offer their customers increasingly innovative apps that engage users and provide an exciting experience every time they are used.And so it is that Google comes to the rescue. Thanks to this research, it has defined a new model that shows companies how to create a 'winning app' that guides the user through all stages of the in-app journey.According to Google, some of the guidelines to follow are:Connect with the people who use the app and create a solid bond with them so that the app becomes an integral part of their lives.Strengthen the relationship with shoppers through personalised offers and discounts, support functions and navigation options that improve and speed up the search to find the desired product in just a few steps.Offer users a reliable and clear app, especially when used to make purchases and transactions.

Millions of people around the world use apps as an integral part of their routines (for shopping, listening to music, staying fit, etc.), thus becoming more and more present in their everyday lives.

Consequently, it is important for companies to offer their customers increasingly innovative apps that engage users and provide an exciting experience every time they are used.

And so it is that Google comes to the rescue. Thanks to this research, it has defined a new model that shows companies how to create a 'winning app' that guides the user through all stages of the in-app journey.

According to Google, some of the guidelines to follow are:

  • Connect with the people who use the app and create a solid bond with them so that the app becomes an integral part of their lives.
  • Strengthen the relationship with shoppers through personalised offers and discounts, support functions and navigation options that improve and speed up the search to find the desired product in just a few steps.
  • Offer users a reliable and clear app, especially when used to make purchases and transactions.

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