Stages of app development.
20/09/2022
Stages of app development.

The mobile industry is growing rapidly and the demand for mobile app development is increasing every day. But at the basis of developing a mobile app or web app there must be an idea and a good market analysis to know your company's target audience and competitors, so that the project comes to life and is successful.The steps to be followed for this to happen are as follows:Analysis of the customer's request and feasibility study by researching the target market and ideal customers, in order to have a clear idea of what the customer's need is and what requirements have to be met for the software development, and the definition of how the customer expects their app to work, through the creation of a blueprint, to have a clear vision of what the requirements are, the work needed, the goals and the expected results of the projectRealisation of the storyboard, i.e. a visual representation of the user interface of the app, showing the screens of the app and the connections between these screens. A great deal of attention must be paid to usability and user experience: only with an in-depth study of in-app behaviour patterns can a mobile product be created that meets the user's objectives and exceeds their expectationsFrontend and backend developmentTesting to verify that the functioning of the application complies with all the specifications that were established in the analysis phase and the correctness of the design and development phasePublication of the app in the relevant stores or in private mode (if the app is for internal use)Implementation of functionalities and maintenance for proper functioning of the appObviously, during the analysis phase, the type of app to be developed will also be chosen to better meet the company's needs. The app types are:Native apps - these are developed specifically for each operating system (Android or iOS) and allow a high degree of customisation. For iOS we use the Swift language, while for Android we use KotlinWeb Apps - are real web pages optimised for the mobile world, created with languages such as JavaScript or HTML that do not need to be installed on the device, but are used via a web browserCross platform or hybrid apps - programmed using a single code that is interpreted and adapted for each operating system. Compared to native apps, they are simpler and quicker to develop and application maintenance is easier.If you are looking for a digital solution and have an idea for your business, contact us. Our team of experts will be able to advise you on the best choice for your business.

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13/09/2022
Why should you invest in an app?

Research has shown that there are 80 million smartphones in Italy, compared to a population of 60 million. Mobile devices are mainly used to access social networking and shopping apps, to search for information and read news; apps dedicated to music and fitness and health are also widely used.This data confirms the fact that smartphones are the preferred tool for accessing the web; consequently, it is clear that companies need to ask themselves whether they should invest in the development of an app for their brand.So the question arises: why invest in app development? The answer is simple: to engage and retain customers. In an app, it is easier to navigate, find what we are looking for and save it as a favourite, compared to a website, albeit optimised for mobile devices.The benefits are numerous, including:Increasing visibility and strengthening the brand image: the app is not just another channel (in addition to social), but an extension of the brand, always at your fingertips and under the eyes of your customersCustomer loyalty: with just a few taps, users can communicate with the brand and the company can stay in touch with its customers and/or potential customers 24 hours a day. In this, apps are very useful for personalising communication, optimising the user experience and increasing conversion rates.Optimise customer service: customer care is of key importance and thanks to apps it is possible to offer a fast and functional service.Use smartphone functionality: apps can interact with the camera, GPS and many other applications on the smartphoneAccess content offline: apps can perform many functions and offer users content without an internet connectionClick on the tags to see our app development portfolio and if you have an idea for an app, contact us. Our team of experts will be able to advise you on the best choice for your business.

18/01/2023
How to create an app

Creating an app may seem like a difficult task, but with the right knowledge and tools, you can build your app quickly and efficiently.

First, you need to decide what type of app you want to build – whether it's a hybrid, native or web app. Next step, evaluate the end user's needs and the purpose of the app. Once you have a clear vision of your project, you need to find a good development environment to start building your app.

There are several environments to choose from, such as Appcelerator, Xamarin or React Native that offer all the tools you need to build your app. The creation of the user interfaces and the defining of the application design are the next steps. Programs like Sketch or Adobe XD allow you to easily design user interfaces and prepare them for implementation. Eventually, you need to test your application to make sure it works properly and meets the quality standards. By following these steps, you will be able to create your own app successfully.
 What are native apps?

A native app is an application that has been specifically designed for a mobile operating system such as Android or iOS. Using this approach, developers had to recreate the app for each platform, often using different programming languages.

Creating native applications offers the ability to better optimize the hardware configuration, functionality and user experience. Also, because native apps are built on specific platforms, they can leverage their core APIs and basic functionalities.

For example, native apps can access the device's camera settings, memory, and users' retina. Also, the code is generally faster and more efficient than web apps.

23/12/2022
The ideal partner for Mobile App development


Who would be the ideal partner for mobile app development?Choosing the right partner is essential to getting the most out of a mobile app project. Here are some elements to consider in the decision-making process:Experience - Consider the quantity and quality of the potential partner's experience in mobile app development. Look for reviews online, talk to previous clients and ask for a portfolio of their work. An expert partner will be able to offer you advice on technologies, designs and marketing strategies.Skills - Make sure the partner has the skills to build the mobile app you have in mind. Control the skills of the team, the technologies they use and their development processes. Also check if they have experts who specialize in areas like UX/UI, cloud computing, and data security.Price - Compare the prices offered by the various partners to get a clearer idea. You should also take into consideration other factors such as the quality of the final product, the speed of delivery and the additional services offered. Remember that the lowest price doesn't always mean the best deal!Working methods - How a partner manages a project is as important as their technical skills. Ask yourself if they are willing to form fruitful partnerships, communicate with you constantly throughout the process, and share regular reports on development progress.Ultimately, finding the right mobile app development partner will take time and energy but it will be worth it at the right time!
What is the difference between native apps and hybrid apps?Native apps are applications that have been specifically designed and developed for a specific type of device, such as an iPhone or Android device. As a result, they use the unique features of the device in question, such as the camera or the accelerometer, and tend to perform better than hybrid apps would.Hybrid apps, on the other hand, are built using the same code base for both iOS and Android. These apps are generally easier to build and maintain than native apps, but they also have fewer features. Furthermore, they are not able to take advantage of all the features of the device in which they are used.For example, if you want to take photos within the hybrid app, you'll need to use the browser's built-in web camera. Conversely, a native app can access the device's camera directly. Load times can also vary considerably between native and hybrid apps. Native apps generally load faster and have fewer performance issues than hybrid apps.In conclusion, if you want to create an app with many features that make the most of the functionality of the device on which it will be installed (for example, access to contacts or the camera), then it is better to opt for a native app. If you want to make a simpler app that doesn't need all the features offered by the device on which it will be installed, then it is better to opt for the hybrid app.
Who can develop an app?If you're looking to build a mobile application, the good news is that there are many ways to do it. You can hire an experienced developer or opt for an app development platform like Appy Pie or Appery.io, which offer intuitive and easy-to-use design tools.If you have the necessary skills, you can also start developing the app yourself. But first you need to figure out which platform to use: iOS or Android? Both platforms have pros and cons, so be sure to do your research to decide which one is right for you.As for programming, if you are not a professional programmer, you can learn how to do it yourself with books and online tutorials. However, if you don't have the time or desire to learn on your own, then you can hire a freelance app developer who can help you build the mobile application at a reasonable price. There are also many app development agencies that specialize in mobile app development that may have the right services for you.Additionally, there is always the option of turning to a digital marketing agency that offers mobile app design and development services. These agencies have dedicated teams made up of professionals with experience in different areas of app development, such as design, programming, and marketing. They also typically offer additional services such as user analytics, A/B testing, and other online marketing services.Choosing the right way to build an app depends on your technical skills, budget, and project needs. Whether you have decided to outsource it to someone or thought about doing it yourself, always remember that creating a profitable app requires commitment and perseverance!
Who creates apps in Italy?In recent years, the mobile application development industry has grown significantly, mainly due to the huge popularity of smartphones. Today, there are thousands of businesses creating mobile apps and services.In Italy, many large companies such as Telecom Italia, Wind and Vodafone offer development services for mobile applications. Many independent vendors and small companies are also emerging as leaders in the Italian mobile sector.There is also a rich community of freelance developers offering bespoke programming services for businesses needing custom apps. Most of these people work from home or in a coworking space and are often professionals with an academic background in the field of technology.App development costs depend on the type and complexity of the application required. For example, the simplest apps can cost anywhere from a few hundred dollars to a few thousand for the more complex ones. Additionally, the average time required to complete a project is usually between six months and a year.In conclusion, there is a wide range of options available if you want to build an application in Italy, from large companies to a customized freelance solution. 

13/07/2023
How to use artificial intelligence in mobile applications

Mobile applications are becoming more and more advanced thanks to the use of artificial intelligence (AI). AI offers a wide range of possibilities to improve user experience, provide rich functionality and make apps smarter. In this article, we will explore how to use AI in mobile applications and its impact on user experiences.Introduction to artificial intelligence in mobile apps
Artificial intelligence in mobile applications refers to the use of machine learning algorithms and models to enable apps to perform complex tasks and make intelligent decisions. AI can be used in various ways to enrich the functionality of mobile apps and improve user interaction.Using artificial intelligence for natural language processing
A common way to use AI in mobile applications is natural language processing (NLP). NLP enables apps to understand and interpret human language, allowing users to interact with apps via voice commands or text.For example, a virtual assistant app can use NLP to answer user questions, provide information, and even perform specific actions requested by the user. Integrating powerful AI into your app can greatly improve the accuracy and understanding of user requests.Facial recognition and voice recognition
Another way AI is used in mobile applications is through facial recognition and voice recognition. These technologies allow apps to identify users based on their face or voice, offering advanced features such as secure device unlock or voice control of apps.Facial recognition can also be used to personalize the user experience. For example, a camera app can use AI to recognize the user's face and automatically apply filters or special effects.Personalized advice and recommendations
AI can be used to provide personalized suggestions and recommendations to mobile app users. The AI can analyze user data, such as their preferences, usage behavior and previous interactions with the app, to offer relevant content or products.For example, a shopping app can use AI to suggest products based on the user's previous purchases or other users' similar preferences. This approach can improve the user experience, making it easier to discover new relevant products or services.Impact on user experience
The use of artificial intelligence in mobile applications has a significant impact on the user experience. AI can make apps smarter, allowing them to adapt to user preferences and needs. This can improve usability and overall user satisfaction.Additionally, AI can automate complex or repetitive tasks, making it easier for the user to interact with the app. For example, a finance management app can use AI to automatically categorize users' expenses, providing a clear overview of their finances without requiring manual interaction.Conclusions
Artificial intelligence is revolutionizing mobile applications, offering advanced features and improving the user experience. The use of AI in mobile apps allows applications to understand human speech, recognize users' faces and voices, and make personalized suggestions. This leads to more intuitive interaction, an improved user experience and continuous learning of user preferences. FAQs
1. What are the benefits of using AI in mobile apps?
The use of artificial intelligence in mobile apps allows us to improve the user experience, offer advanced features, automate tasks and provide personalized suggestions.2. How is AI used for natural language processing in mobile apps?
Natural Language Processing enables apps to understand and interpret human language, allowing users to interact via text or voice commands.3. What are some examples of using AI in mobile apps?
Some examples of using AI in mobile apps include facial recognition, speech recognition, personalized suggestions, and recommendations.4. How does AI improve user experience in mobile apps?
Artificial intelligence improves the user experience in mobile apps by making apps smarter, tailoring them to user preferences, simplifying complex tasks, and automating repetitive processes.5. What can we expect for the future of AI in mobile apps?
In the future, further development of artificial intelligence in mobile apps can be expected, with increasingly advanced features and continuous learning of user preferences.

13/09/2023
Artificial intelligence is transforming the web services industry

Artificial intelligence (AI) is having a profound impact on all sectors of the economy, and the web services sector is no exception.AI is used to automate tasks, improve efficiency and customer experience. For example, AI can be used to:Automate website and app development and maintenance tasksProvide 24/7 customer supportPersonalize user experiencesAI is also powering new web services, such as:Conversational chatbots that can respond to customer questions and requestsRecommender systems that suggest relevant products or servicesArtificial intelligence software that can help businesses make better decisionsAI is quickly becoming an essential part of the web services industry. Companies that don't adapt to this trend risk losing ground to their competitors.Here are some ways web services companies can use AI:Automate website and app development and maintenance tasks. AI can be used to perform repetitive and complex tasks, such as automated code testing and code generation. This can free up human employees to focus on more creative and strategic tasks.Provide 24/7 customer support. Conversational chatbots can respond to customer questions and requests 24/7. This can help businesses provide a better and more efficient customer experience .Personalize user experiences. AI can be used to collect customer data and use it to personalize user experiences. This can help businesses build stronger relationships with customers.Bringing new web services to life. AI is giving rise to new web services that wouldn't be possible without it. For example, conversational chatbots can provide 24/7 customer support, and recommendation systems can suggest relevant products or services.Web services companies that want to remain competitive must start implementing AI into their processes and services.Web services are increasingly important for businesses of all sizes. They offer a cost-effective and scalable way to reach customers, deliver services and improve efficiency.An important trend that is emerging in the web services industry is mobility. More and more people are using mobile devices to access the Internet and online services. This is creating new opportunities for companies offering mobile web services.There are several reasons why mobility is important for the future of web services. First, people are increasingly connected to their mobile devices. According to a Pew Research Center study, 96% of Americans own at least one cell phone, and 77% own a smartphone.Secondly, mobile devices offer a more convenient using experience. People can access mobile web services from anywhere at any time. This makes them ideal for businesses that want to reach a wider audience.Third, mobile web services are more convenient for businesses. You don't need to invest in physical infrastructure or hardware to offer mobile web services. Businesses can use cloud platforms to build and deploy mobile web services quickly and easily.Mobility is a major trend that is changing the way people use web services. Companies offering mobile web services will be in a better position to compete in the future.If your company offers web services, it's important to consider how to adapt them to the mobile market. This could include improving the design of your website or mobile application, or offering services that are optimized for mobile devices.

21/12/2023
The Strategic Importance of Survey Apps for Companies

Successful companies have one thing in common: they deeply understand the needs and wants of their customers. In an ever-evolving world where consumer preferences and expectations change rapidly, getting accurate and timely feedback is critical. And this is where survey apps come in.The Power of Feedback: Survey apps represent a direct and immediate channel for collecting valuable feedback from customers. These tools allow companies to gain detailed, real-time insights into customer experiences, satisfaction levels, areas for improvement, and even new emerging needs.Personalization of the Experience: Thanks to survey apps, companies can personalize questions based on the customer profile. This level of personalization allows for more detailed and specific information, offering a more accurate picture of individual preferences.Agility and Responsiveness: Timeliness is crucial in the business world. Survey apps allow businesses to quickly adapt to market changes and customer demands. Immediate responses to surveys allow corrections, improvements and adjustments to be made in real time, thus improving the quality of the products and services offered.Building Strong Relationships: Engaging customers through survey apps can create a sense of involvement and participation. Knowing that you are listened to and that your opinions influence the company's decisions can increase customer loyalty and their attachment to the brand.Continuous Innovation: Survey apps not only provide feedback on existing products, but can also be used to generate innovative ideas. Asking customers what they would like to see in the future can guide the development of new products and services, ensuring the company remains relevant and at the forefront of its industry.Analytics and Tracking: Survey apps offer valuable data that can be analyzed to identify trends, patterns and areas for improvement. This data helps you make informed decisions and monitor the effectiveness of implemented strategies over time.In an increasingly digital world, companies need effective tools to collect feedback from their customers and employees. Survey apps are an ideal solution for this purpose, as they allow you to collect data quickly and easily, even from mobile devices.The advantages of survey apps for companiesSurvey apps offer a number of benefits to businesses, including:Improved customer satisfaction: Survey apps allow companies to collect feedback on their products, services and processes. This feedback can be used to improve customer experience and increase customer satisfaction.Improve customer loyalty: App surveys can be used to collect information about customers, such as their preferences and interests. This can be used to create personalized experiences that build customer loyalty.Improving the efficiency of business processes: Survey apps can be used to collect data on internal processes, such as customer service or employee training. This can be used to identify areas for improvement and optimize processes.How to choose the right survey appWhen choosing a survey app, it is important to consider the following features:Ease of use: The survey app should be easy to use for both customers and employees.Customization: Your survey app should allow you to customize surveys to your company's specific needs.Data Analytics: The survey app must provide data analytics tools that help you understand survey results.We have covered the topic in depth on the following landing pageConclusionApp surveys are a valuable tool for companies that want to improve customer satisfaction, build customer loyalty and optimize business processes. With a survey app, companies can collect feedback quickly and easily, even from mobile devices.In summary, survey apps represent a fundamental tool for companies that aim to fully understand the needs of their customers, constantly improve their products and services and maintain a competitive advantage in the ever-changing market. Investing in these platforms is not only a step towards customer satisfaction, but also an investment in the long-term success of the company.

22/02/2024
App for in-store surveys: revolutionize your business with mobile technology

In-store survey apps are becoming an increasingly important tool for companies that want to improve their efficiency and competitiveness.What are in-store survey apps?These are mobile applications that allow you to collect data in real time within the point of sale.What are the benefits?Greater efficiency: Apps automate data collection processes, eliminating the need for paper forms and manual data entry.Better accuracy: The data collected is more precise and reliable, as it is not subject to human errors.Real-time data: Information is available immediately, enabling you to make faster, more informed decisions.Greater flexibility: Apps can be used on different mobile devices, such as smartphones and tablets.Cost reduction: Using in-store measurement apps can save time and money by eliminating the need for dedicated data collection staff.What are some types of surveys that can be done?App in store survey: Beyond simple data collection, offers precise insights into product positioning, pricing and customer experience. These digital tools facilitate the collection of the data necessary for companies to carry out strategic actions in line with changing market needs.Price Tracking: The app can be used to scan product barcodes to check their price, availability and compliance with current promotions.Inventory Tracking: The app can be used to track the stock level of products in real time.Missing Product Detection: The app can be used to identify missing products from shelves and automatically send an order to the supplier.Merchandise tracking: The app can be used to verify the correct display of products on shelves.Customer Experience Tracking: The app can be used to collect feedback from customers regarding their shopping experience.In conclusion, in-store survey apps represent a strategic investment for companies that wish to improve their efficiency and competitiveness. Thanks to these apps, you can collect real-time data, make more informed decisions and improve your customers' shopping experience.