Digital assistants, the evolution of voice commands.

Consumers are increasingly embracing digital assistants and by 2020, 75% of American families will have digital assistants. a digital assistant in their homes. Voice recognition is also changing everyday habits: when we carry out searches on our smartphone we often use our voice directly by asking questions as if we were addressing a real assistant and not an artificial intelligence.

This last aspect is interesting when it comes to SEO, since the ways and terms we use to do searches on Google are not more attributable only to phrases that we use in written, but verbal, language.

However, the idea of ​​speaking directly to machines is yet another activity which leaves some consumers perplexed, but as time passes this trend is becoming increasingly popular. leaning towards the acceptance of this modality of communication.

The type of machine with which we tend to interact most is certainly the car. The possibility to communicate verbally is one of the achievements necessary for assisted driving of cars. To date the quantity of screens and information available is element of distraction for those who are while driving, while being able to use voice-activated artificial intelligence would guarantee maximum attention.