Environmental sustainability is also an increasingly important issue in online and offline sales.With the rise of online shopping in recent years, returns have also increased: the possibility to return a product free of charge is an important factor for customers, who can then buy with tranquillity, knowing that they can return the product if it does not meet their expectations.Unfortunately, however, returns have a big negative impact on retailers' pockets and on the environment: it is estimated that in the US, in 2020 alone, 2.6 million tonnes of returns ended up in landfills and that the shipping process of returned items caused the emission of 16 million tonnes of carbon dioxide (CO2)As a result, companies have started to consider the sustainability of their returns and look for ways to minimise them without compromising salesThis Google research has gathered some ideas for improving return processes and reducing costs. For example, companies can:Understand what customers don't like about products through social media or reviews to understand what didn't work and improve that aspectEnsure that products arrive at their destination undamagedMake packaging easier to recycle or reuse: for example, some retailers have started to reuse packaging received with returns and reduce the thickness of the cardboard by a few millimetres or the padding by a few grams to save entire tonnes of packaging material each yearImprove the user experience by giving more information about products: videos, pictures, colours, sizes, etc. help to understand whether or not a product is suitable for buyers' needsEducate customers, make them think about the impact returns can have on the environment and show them which is the most sustainable option to return products
Today, billions of people around the world use Chrome and Android for work or in their free time to do research, shop online and have fun. The recent acceleration of digital has made it possible for companies to connect with more customers and expand their businesses faster than ever before, both through the web and apps.On the other hand, consumers increasingly value the protection of their privacy as their behaviour moves online. People expect companies to treat their data responsibly and are concerned about being tracked on the Internet.In this, Google is committed to improve users' privacy while providing the tools and insights to grow companies' businesses. In fact, the US company plans to import the Privacy Sandbox into Android to strengthen privacy protections for Android users without ceasing to help app developers, advertisers and publishers grow their businesses.In addition, Google recommends playing ahead to create a more privacy-conscious marketing strategy. For instance, it recommends creating value for its customers by sharing content, information and entertaining, so as to establish deeper relationships with the owners of the data. Doing so will make it easier for them to engage and share data with the company.
With the advent of Apple's AppTrackingTransparency, promoting iOS apps has become more complex. To support marketers and improve the performance of iOS app campaigns, Google launched on-device conversion measurement, a new measurement solution that protects privacy and preserves and improves observable data.Simply put, with on-device conversion measurement, user interactions with app ads can be associated with app conversions in a way that prevents identifying information from leaving the user's device.For example, if an app ad reaches a person connected with their Google account and that person clicks on the ad and downloads the app to their device by creating an in-app account with their Google account email, with this type of measurement, the company will be able to link the installation of the app to the click on the ad, while ensuring that the person's personal information is never disclosed to third parties, including Google, because it will never leave their device.Thus, enabling the measurement of on-device conversions allows companies to use the proprietary email data of app users who have given consent to obtain, in a privacy-friendly way, detailed information about conversions that might otherwise go unnoticed and unmeasured. This facilitates the achievement of corporate marketing goals.
On 20 and 21 October we will be at Movieland - The Hollywood Park, a Cinema theme park that is part of CanevaWorld Resort, for the Parksmania Awards, the "Oscars of amusement parks".During the event, the prestigious awards that have been awarded since 2000 by Parksmania.it, an Italian newspaper made up of professionals and consultants with specific skills in the amusement park sector, will be bestowed.The awards will go to the Italian and European amusement parks that have most distinguished themselves during the season for the best initiatives.During these days, in addition to the award ceremony, there will be many reserved events, with technical tables where different topics will be discussed: on this occasion we will talk about our idea of app development for amusement parks.Given that the sector is growing rapidly (during 2022, the trend in parks was extremely positive, with a double-digit increase in terms of attendance compared to 2019 and peaks even reaching +40%), we have developed an app that we think can respond to the current needs of the market, capable of improving the user experience and making amusement increasingly smart and digital.In particular, the app will accompany the user throughout their stay at the park, from the booking of internal events to the purchase of gadgets and souvenirs, giving them a unique experience.
In recent years, the advertising solutions of the Google Search network have adapted to the way people search online. Moreover, thanks to the rise of machine learning, marketers have been able to automate search campaign management through sophisticated rules for smarter bidding, customised scripts, tracking, tagging and more. But the evolution of AI through search is also evolving.As Google explains in its research, keywords are now smarter: they are semantic, based on meaning, rather than syntactic, based on specific wording or word order. This means that advertisers can reach more queries with fewer keywords. This is the basis of Modern Search.The benefits of Modern Search for brands are:Achieve better performance in terms of online conversionsManage their advertising accounts more easilySave time to spend on strategy and finding new growth opportunitiesIdentify insights more easily, to make data-driven business decisions
Marketing through content to attract new consumers and create a long-lasting relationship is something every company should do.In fact, various research has shown that consumers guide their purchasing choices toward brands that they feel are close to them. Consequently, increasing one's brand reputation, through effective communication strategies and plans, leads to the creation of a reputation built and maintained over time, starting with content that aims to lead to conversion and at the same time inform users.Some of the future trends on which to base your communication and use to create effective and interesting content for your audience are:augmented reality (AR), a technology that allows users to interact with the external environment, taking advantage of elements already present in the environment. For example, it can be use to allow customers to immerse themselves in a simulated world to see and use the products offered.artificial intelligence (AI) to create interactive content. A practical example is chatbots to manage interactions with customers.the metaverse, a shared, immersive and interactive virtual world thanks to tools such as virtual reality (VR) and augmented reality (AR). In this article, we discussed possible uses.sustainability: consumers expect companies to show how they are making a difference in what they are doing to protect the environment and future generations.accessibility; even the Google team recently talked about this in one of their latest articles.
As already described in this article, the UI is the set of graphical choices that allow the user to interact with the website or app, while the UX is the strategy to improve the experience of users or visitors when they connect to a website or app.Since the main goal of any company is to increase sales and boost its business growth, UX and UI Design plays an essential role in this, because it improves the user experience and customer satisfaction, helps to win the trust of consumers, through the study of a simple, intuitive and easy-to-use design, created specifically with its target audience and its needs in mind.Investing in good design serves to:Increase conversion rates: if the company wants to sell its products and services an engaging and interactive UX/UI will keep users engaged, leading them to buy and subsequently to build loyaltyIncrease sales and maximise ROI: with a well-structured UX/UI, users will find the right product for them and buy it in just a few clicks. Satisfied customers often become loyal to the brand and return to buy and in the meantime recommend the brand to others, thus increasing the company's ROIDevelop a solid brand identity: a well-developed UX/UI attracts users and increases the credibility and trustworthiness of the companyAt Moko, we design websites and apps with the end user in mind to make their experience easy and simple in order to create value for them and for the company.Discover our landing page and all our projects.
Research has shown that there are 80 million smartphones in Italy, compared to a population of 60 million. Mobile devices are mainly used to access social networking and shopping apps, to search for information and read news; apps dedicated to music and fitness and health are also widely used.This data confirms the fact that smartphones are the preferred tool for accessing the web; consequently, it is clear that companies need to ask themselves whether they should invest in the development of an app for their brand.So the question arises: why invest in app development? The answer is simple: to engage and retain customers. In an app, it is easier to navigate, find what we are looking for and save it as a favourite, compared to a website, albeit optimised for mobile devices.The benefits are numerous, including:Increasing visibility and strengthening the brand image: the app is not just another channel (in addition to social), but an extension of the brand, always at your fingertips and under the eyes of your customersCustomer loyalty: with just a few taps, users can communicate with the brand and the company can stay in touch with its customers and/or potential customers 24 hours a day. In this, apps are very useful for personalising communication, optimising the user experience and increasing conversion rates.Optimise customer service: customer care is of key importance and thanks to apps it is possible to offer a fast and functional service.Use smartphone functionality: apps can interact with the camera, GPS and many other applications on the smartphoneAccess content offline: apps can perform many functions and offer users content without an internet connectionClick on the tags to see our app development portfolio and if you have an idea for an app, contact us. Our team of experts will be able to advise you on the best choice for your business.
Today, it is increasingly important to have a website or e-commerce: every day, millions and millions of users search for information online before purchasing products and services, so a website is like a business card, a window to the world open 24 hours a day, allowing you to make yourself known and increase the visibility of your business, products and services, thus instilling a professional and reliable image.The benefits and advantages of developing a website or e-commerce are numerous, including:Strengthening the company brand identity, through good copy that explains what the company does, what services or products it offers, what the company mission and vision is.Creating interaction and reaching new customers through reviews and the addition of social buttonsBuild customer loyalty by sending newsletters with discounts and promotionsSell online and make your business internationalHave up-to-date statistics on your target audience and create remarketing strategiesAnd now that you know why it is important to have a website, contact Moko for information and to develop a site tailored to your needs.
Over the past few years, the amusement park sector has undergone major changes. Many entrepreneurs have decided to digitise various areas of the parks, to improve their offerings, increase visitor attendance and increasingly respond to their needs, putting them at the centre of the business, since the world of amusement parks is all about the user experience.Possible digital tools that help collect a lot of measurable data to create a successful business development strategy are:Apps or WebApps for surveys and reviews, so that visitors can give their opinion about the facility or a specific theme (perhaps in exchange for a gadget or discount to come back again) to collect useful information about their preferences. Software for automating ticketing procedures, to quickly and easily manage bookings, control the number of visitors in real time, and better manage large crowds in a short space of time.Moko develops software and applications for analysis, surveys and polls: contact us for information on the development of these platforms.
“Sosteniamo gli investimenti delle imprese in tecnologie all’avanguardia, con l’obiettivo di favorire la modernizzazione dei sistemi produttivi attraverso modelli di gestione sempre più interconnessi, efficienti, sicuri e veloci”Con queste parole viene spiegato l’obiettivo del decreto attuativo che istituisce il Fondo per lo sviluppo delle tecnologie e delle applicazioni di intelligenza artificiale, blockchain e IoT.A partire dal 21 settembre 2022 potranno richiedere agevolazioni le imprese e centri di ricerca pubblici o privati che vogliono realizzare progetti e attività di ricerca industriale, sviluppo sperimentale, innovazione dell'organizzazione e innovazione di processo, finalizzate al sostegno e allo sviluppo delle tecnologie e delle applicazioni di intelligenza artificiale, blockchain e IoT, in diversi settori strategici:saluteambiente e infrastruttureindustria e manifatturieroeducazioneagroalimentarecultura e turismologistica e mobilitàsicurezza e tecnologie dell’informazioneaerospazioPer facilitare il processo di richiesta, a partire dal 14 settembre, le domande potranno essere precompilate.Nelle domande si dovrà precisare quale tra le tecnologie finanziate si intende sviluppare, la tipologia di progetto e la tipologia di impresa.Per ulteriori informazioni consulta il sito del MISE a questa pagina.
When working on the development or renovation of a site or an app, it is good to remember the importance of accessibility: one must ask oneself whether the digital tool will be easily usable by all people, regardless of their physical and cognitive abilities, and thus adopt a series of measures.Here are some points from where you can start thinking about what you can implement to meet the needs of your target group:Develop a responsive site to automatically adapt to different devices Provide descriptions for each section of the site or app for a quick and easy access to contentUse the right fonts and colours to avoid eye fatigue when navigating and eliminate anything that is visually harmfulInclude alternative text in imagesThere are various techniques that can be adopted; the Google team also spoke about this recently in one of its latest articles, where it discussed with four brands how they conceive and implement accessibility and disability inclusiveness. From the discussion, a number of aspects to keep in mind emerged, namely:Assigning the right importance to accessibility within the companyInvolve employees with disabilities and customers with accessibility needs in the development projectKeep in mind that creating more accessible user experiences will never end, the most important thing is to start
The number of consumers who decide to shop online is growing steadily. Consumers now feel comfortable using Internet to shop, trust in digital has increased, so taking care of every aspect of your e-commerce site is important to create a strong online presence and increase sales.That is why you should keep these best practices in mind to increase your e-commerce conversions:Understand customers and personalise their experience through the analysis of buyer personasCreate a simplified user interface to allow users to easily switch between productsOptimise the site for mobile devices as the trend to purchase through them is increasingUse eye-catching images and product demonstration videos to engage usersAdd a search bar to allow users to filter searches according to their preferences Enable the ''recently viewed products'' display so that recommendations on similar or related products to buy can also be givenOffer options such as free shipping for purchases above a specific amount and/or free product samples to present the product range and to attract customers to a particular productTake care of the e-commerce check-out to improve the conversion rate and avoid cart abandonmentCreate loyalty programmes to motivate people to register on the site and become regular customersCreate a FAQ page to answer customers' questions about shipping and return policiesProvide customer service available via phone, email and live chatEnable customer reviews so that they can rate products and entice others to buy from e-commercePrioritise SEO to reach the top of Google rankings based on searches for products sold on e-commerce
Millions of people around the world use apps as an integral part of their routines (for shopping, listening to music, staying fit, etc.), thus becoming more and more present in their everyday lives.Consequently, it is important for companies to offer their customers increasingly innovative apps that engage users and provide an exciting experience every time they are used.And so it is that Google comes to the rescue. Thanks to this research, it has defined a new model that shows companies how to create a 'winning app' that guides the user through all stages of the in-app journey.According to Google, some of the guidelines to follow are:Connect with the people who use the app and create a solid bond with them so that the app becomes an integral part of their lives.Strengthen the relationship with shoppers through personalised offers and discounts, support functions and navigation options that improve and speed up the search to find the desired product in just a few steps.Offer users a reliable and clear app, especially when used to make purchases and transactions.
Internal communication in a company is as important as it is neglected and taken for granted, but it is essential for the satisfaction of company figures and to improve it, it is useful to think of an effective communication strategy and use the right tools.In fact, a good internal communication and the right transmission of information play a fundamental role in managing a company in the best possible way, increasing productivity and employee involvement, sharing the company's mission and vision with everyone.For the flow of information and communication to be clear and fast, and to make sure that communications reach everyone, companies must provide themselves with the right tools that can facilitate these business processes.There are many useful tools for effective internal communication that companies can use, including:Intranet, to find information, tools and useful servicesApp Finder, where employees can benefit from all company services (expense reports, product catalogue, etc.)Product Finder App, a digital tool useful for the sales force to have the entire product range available at all timesClick on the tags to see the projects developed by Moko and contact us for more information about these internal communication tools.
In project development, the focus must always be on the end user, especially in mobile app development. In fact, only with an in-depth study of in-app behavioral patterns can a mobile product be created that meets the user's goals and exceeds their expectations.Furthermore, the development of a mobile app based on these studies facilitates the design thinking process, thus creating practical solutions to improve the mobile user experience.From these studies, here are some tips to consider for optimal mobile UX:Easy navigation: through the inclusion of easy-to-find elements so that users can navigate from one screen to another or back again without problemsFacilitate the search for products and/or services: so that users can quickly find what they need, to meet their needs and increase conversion rates. There are many search strategies that can be integrated, such as barcode scanning or keyword searchingDesign a "Thumb-friendly" app: whether they use one hand or two to hold the smartphone, users use their thumbs to navigate and click on content, so to make buttons "clickable" each operating system has its own button design options for better UX. In many cases, 44x44px buttons work on every operating system and mobile deviceOffer assistance and feedback: click-to-call buttons or live chat can be implemented to provide assistance to users. Also, giving an immediate response whenever the app is performing some operation in the background or the user clicks a button is something to be taken into account. If something needs to take a while to load, instead of a blank screen it may be useful to include a loading bar or some animation to keep the user engagedChoose the right fonts: according to tech biggies like Apple and Google, the ideal font should be 12 points, so users can read information on the screen without zooming in and it helps them hold their device at an ideal distanceUse colours and backgrounds as functional elements: colours are very important to direct the user's attention and to establish a visual hierarchy; of course they should always reflect the brand identity. The background between the interface elements and the rest of the content can be successfully used to attract attention (often the use of white improves UX)Use high resolution images: better use vector images that automatically scale on each screen and maintain high qualityPersonalise the user experience: using user data to display content and materials relevant to the user's needs and preferences. For example, including the user's name on the screen and in push notification messages is a simple and effective way to personalise
The expression "Mobile Marketing" refers to all the strategies that are needed to better communicate with one's target audience, through smartphones and tablets, using them as a two-way channel to strengthen the relationship with the brand and the products offered.In recent years there has been exponential growth in the mobile world and according to some research, the smartphone is now the first channel for online purchases and searches and 40% of Italians use it to do online shopping. So doing marketing today means:To understand and analyse new customer needsTo build multi-channel strategies by choosing a mobile-first approach, integrating them with the entire digital worldTo create a more personalised and targeted communication To promote your company's products and services also through smartphones, tablets and other mobile devicesTo do this you need to:Research and analyse your target audience through in-depth researchDefine your objectives and specific KPIs to monitor your strategiesDevelop your website in a mobile-friendly way to be accessible on all devices and allow, in the case of e-commerce, to buy also from smartphones.Take care of the mobile user experience, by putting the customer firstCreate apps to engage your consumers and create a better connection with your brandTake ASO (App Store Optimisation) into account to increase the visibility of your app in storesMake the most of social media, by developing a strategy based not only on advertising, but also on content. The development of Social Commerce should also be taken into account.Take advantage of geolocation to send offers and services linked to the user's location.Take advantage of new technologies such as NFC for engagement
Before starting to develop a project, it is important to draw up various analysis documents that attest to all the processes to be carried out, in order to have a clear view of what has to be done, the goals and the expected results of the project.A useful document can be the blueprint, which describes the required system's creation process: it starts with an analysis of the target market to analyse what the new tool can do to improve the company's structure and market position, and ends with a written and graphical description of what the digital tool will be able to do.Then, a business plan can be drawn up, describing in detail a business project with related goals, strategies, sales, marketing and financial predictions. It includes a descriptive part where the project is explained, the target market and the necessary resources to achieve the goals are described, and a numerical part where the economic and financial projections are presented.Moko creates blueprints to help you define all the steps of the project you want to realise and to better understand what resources are needed and how to manage them in order to achieve your goals and expectations.Are you interested in creating a blueprint for your project? Contact us for more information.
Company personnel (employees, representatives, commercial agents) who have tocollect and retrieve data from internal systemsattend trade fairs and eventscertainly need to collect data and/or customer personal data in a streamlined and fast way.For this reason, companies must develop applications that can improve the efficiency of these processes; they must also be able to be integrated with management systems used internally, so that the data collected can be seen in real time and shared with the team.The advantages of these tools are numerous, for examplereduced time and costsincreased securityimproved information recovery processrapid data sharingMoko has developed applications for data and personal data collection. See our portfolio for more information.
An approval flow is a business process that requires the approval of several operating personnel, such as managers and/or team leaders, before it is completed.With the Digital Transformation, companies have decided to invest in and adopt new tools that facilitate this process and reduce time and costs, so that internal approvals and the collaboration of different business units can be speeded up, thus benefiting the entire company structure.Approval flow tools:improve and streamline the decision-making processimprove the transparency and compliance of the work of each corporate figure, as the entire flow is established according to predefined criteriaenable dialogue between different organisational areas of the company, thus managing all approval flows in a single applicationallow users to work on digitised documents, thus avoiding paper wastefacilitate sharing of information and increase collaboration between the work teamFor example, applications or web apps can be useful for managing the approval flow of:order processing and purchasingdevelopment of new products or projectscorrective actionscreation of promotional material such as flyers, billboards, window decals, etc. that require several approval steps by several functions involved in the project, internal or external to the company
With the advent of the metaverse, new scenarios have opened up for businesses. For example, shops will have the opportunity to combine digital activities and create real extensions of the physical shop to open the door to greater experiential engagement.So in the future what will shopping be like? It will certainly be easier, simpler and more fun, through:Shopping assistance while in the store. Thanks to an app you can save your shopping list and the app will suggest the shortest and most useful route to buy all the products, also through an alert notification system. In addition, you can enter the recipe in the app that you want to compose and based on it you can see in the app all the products you need and the location to buy them in the store.Augmented content to see information about the products you want to buy on the flyers, through technologies such as ARVirtual headsets to be used in dedicated corners in stores created to promote products of a particular brandShopping from home by navigating in a 3D environment on monitors (PC, Mac, game console) and using VR visors for augmented realityThere is still a lot of work to be done to make this a reality, but surely the shopping of the future will be set up to give the consumer a lot of creative input through a better user experience.
Sustainability is an act of responsibility and commitment that each of us can take on to preserve the environment and future generations.At Moko we believe that companies can do their part to innovate for environmental sustainability, even through small virtuous gestures, such as using a bicycle to go to the office or to business meetings.This is why we have developed a new project, BikedIn, to encourage the use of bicycles in companies.Through our online platform, companies will be able to register and join this project, easily and for free, and thus ensure that visitors and employees can park their bikes safely.Your social commitment to environmental sustainability and protection has never been easier.Join BikedIn and start doing your part.Find out more on the website and on Linkedin and Facebook pages.
EasyContact has always been intended to be an intuitive and easy-to-use app for trade fairs, meeting and any other event requiring the collection of contacts from your potential leads.And as many countries have initiated a new trade fair season EC has been updated with new features to present yourself to your potential customers in a professional way.The features are:OCR, so you can scan your business card and the app will automatically recognise the details of your potential lead.Multi-user management, so several users can use the app simultaneouslyData collection in a single database, fully owned by your companySignature collectionAutomatic e-mailingSend your product catalogue by e-mailLink EasyContact woth other apps, such as the Product Finder AppIf you are interested in having all these new features in your EasyContact app, contact us for more information and to request a quote
OCR (Optical Character Recognition) is a technology that enables the decoding of printed or handwritten text into encoded text content. It automatically recognises letters, numbers and symbols from a paper document or image and converts them into digital form.It is often used when there is a need to have a digital copy of a document, which may be a register, a passport, an invoice, a letter or business cards.This technology is used in many sectors, for example:the legal sector, where a digital copy of documents is often requiredthe banking sector, to extract data from cheques, mortgage applications and pay slipsthe medical sector, to scan old paper medical records into digital formatMoko has implemented this technology in EasyContact, the most widely used data collection app at the trade fair. Thanks to OCR, users can scan the business card and the app will automatically recognise the data of potential customers quickly and easily.For more information, please contact Moko team.
"At Google, we’re always dreaming up new ways to help you uncover the information you’re looking for — no matter how tricky it might be to express what you need. That’s why today, we’re introducing an entirely new way to search: using text and images at the same time."With these words Belinda Zeng, Product Manager at Google, introduces Multisearch, a new way of doing research, using artificial intelligence to help users find what they are looking for in a more intuitive way, using text and images simultaneously.To do this visual + copy search, simply open the latest iOS and Android versions of the app, tap the camera icon and take a photo or choose one from your device's gallery. To complete the search and use this new feature, click on the "Add to your search" button to enter text.For now, this new feature is in beta mode, in the testing phase, only in the United States, but will soon arrive in other countries.
The Product Finder App is a useful digital tool for the sales force, distributors, retailers and representatives to have the whole range of products always available, constantly updated to improve the user experience.It is also a great tool for building customer loyalty: if downloaded, an app is always present and visible on the users' phone or tablet screen, so there is a greater probability of interaction with it and consequently with the brand itself.PFA's features are customised and implementable over time, depending on business goals, including:Advanced filters and instant search to help your users find the items they want in just a few taps, with no waiting.Push notifications with customised messages for users to stay up-to-date with themCollection of KBI (Key Behaviour Indicators) to measure user behaviour in order to improve the proposed offerOffline mode, without internet connection, so that it can also be used on the move during business meetings and conferences.Dedicated CMS to manage and update all the information and details of the products featured in the app in real time. It is also possible to add different product ranges depending on the countries and markets where the company operates.To find out more visit the dedicated website and see the projects developed by clicking on the tag below.
When you start thinking about a new digital business project, it is important to analyse a number of factors that can determine the success of the project, such as your target market, your competition and, above all, your company.In fact, before starting any digital development project, it is important to know the initial level of digitalisation of the employees and the company in order to understand whether the project can be feasible and useful over time. A useful tool for this step is a digital assessment.A digital assessment is an evaluation methodology useful to examine the digital maturity of a company and its ability to implement technologies that can make the business model more efficient, to better invest in useful tools and to enhance the human capital present in the company.It is a key process to gather accurate data on the company's situation, before proceeding with investments for the development and implementation of new digital tools.
In order to increase the conversion rate of e-commerce, it is important to improve the check-out phase, as this is the stage that turns website visitors into real customers.According to various researches, almost 70% of e-commerce users abandon the shopping cart before placing their order because the check-out is too long, with complicated or unnecessary intermediate steps.To avoid wasting the marketing efforts that brought potential customers to the site, it is best to optimise the check-out experience by following these simple rules:Make the creation of an account optional: a wise choice could be to include the possibility of a guest check-out or to give the opportunity to register after the order has been placed, so as to speed up future purchases.Optimise check-out for mobile devices: various statistics show that people surf the internet far more from smartphones than from desktops and the tendency to buy from them is increasing (from 52.4% to 72.9%), so it is good to optimise check-out for mobile devices, removing potential barriers in the user's path to purchase.Improve copy and microcopy: buttons, forms and welcome messages, the menu, the 404 page, etc. are elements to consider in order to encourage and reassure users.Offer different payment methods: Stripe and PayPal are just two of the possible methods that accept almost all credit cards, but other payment methods such as the classic cash on delivery should not be taken for granted. The important thing is that customers can find their preferred method of payment.Inform customers about the costs they will incur: the e-commerce check-out page must include all costs that customers will incur (shipping costs, taxes), to be clear and transparent and avoid unpleasant surprises.Reassure customers about the security of transactions: HTTPS protocol, security badges from known anti-malware software and logos from brands that guarantee payment security ensure that users can trust to enter their payment card details and complete their order.Showing the progress in the purchase process: inserting a time line can help to understand how many more steps are needed to complete the checkout process.Don't forget to say thank you: after completing the purchase with a personalised message and with a follow-up email, in order to convey value and build a lasting relationship with the customer.And if once these strategies are in place, users continue to abandon the basket before placing the order, you can use email marketing (e.g. reminders about abandoned shopping cart or special discounts to entice purchases) or develop a retargeting strategy with Google Ads and social media.
In the last two years, there has been a significant change in consumers' shopping experiences.Between physical shops, online shops, Click & Collect and more conscious consumer choices towards companies that have a good brand reputation and share the same values as them (sustainability, wellbeing of the environment and people, etc.), brands had to change their offer strategy to respond to these new habits.It has become essential to analyse and understand consumer behaviour (understand what they are looking for, what they ask, how they rate a product, a service or the company itself) and to offer satisfying shopping experiences, using all available channels.Especially among Generation Z kids, there is a desire to build their own purchasing path, very often by choosing a brand with values that represent them.This is why it is important for brands to take care of:their communication, to always be honest and transparent with customerstheir customer care, in an omnichannel perspective. Tools such as chat boxes can be useful to keep in touch and be available to customers and better understand their tastes and needs.As for online purchases, don't underestimate the importance of the mobile user experience and e-commerce, especially the check-out phase.
Customer loyalty is one of the main factors leading to a real return on investment for companies, especially in the medium and long term, and aims to reward fidelity and create a sense of belonging to the brand.With the social media impact, people have become more aware of the companies they buy from, through their communication, messages, adv, etc., and have therefore drastically changed their buying habits, so much so that, according to Google research, only 12% of Italian customers declare themselves loyal to a brand and one Italian buyer out of three has tested new brands, retailers or platforms in recent months.We can say that it has become a real challenge to consolidate customer loyalty and the best way to do this is certainly to offer customers messages and products in line with their needs and expectations. To do this it is necessary:Know your target audience: understanding who they are, what their needs are, what their expectations are and how they interact, knowing their buying behaviour, what makes them choose a product or a service is valuable information for your customer acquisition strategyCommunicate your values: in a straightforward and honest way and communicating your identity in an authentic way is important for establishing a relationship between customer and companyCommunicate on social media where customers are present: with the right message and the right tone of voice. This is the basis of any marketing strategyUse data to personalise communication: by collecting all the information along the customer journey, to reach customers with messages relevant to them
Every day people search online and read reviews before buying products or using services, so every business with an online presence should have a brand reputation management plan.A good brand reputation, both online and offline, is vital for any business to strengthen the bond with current customers, inspire trust and generate sales.In fact, consumers steer their purchasing decisions towards brands that they consider ethical and that reflect their personal values, so having a good brand reputation means having consumers who trust the company, who appreciate the products or services offered.Brand reputation is based on many factors: from communication plans and strategies to socio-economic choices, from the ability to attract new talent and keep them in the company to its public image, from customer care to respect for privacy. All these factors are of fundamental importance for the creation of a reputation built and maintained over time, starting from what is written on the web.Some best practices to consider for building a good brand reputation are:Constantly monitor reputation: this is the basis of any brand reputation management strategy. Thanks to tools such as Google Alerts or Social Mention, you can do constant monitoring by using alerts and feeds to capture every mention and keyword and to access relevant conversations on social networks and review sites.Have a good communication strategy: this is essential to express the company's ideas and values to users, to be understood by potential customers and to start a dialogue with them.Reply to reviews and messages: a personal, timely and polite response is always a good business card, especially in response to negative opinions.Focus on the customer: satisfied customers are loyal to your brand and, through word of mouth, are the ones who bring in other customers. Listen to their needs, receive their feedback, provide assistance if they need it, through good customer care and keep your promises, to make sure they speak well of your company.Personalize interactions: through specific and dedicated messages and offers, to make them feel important and increasingly connected to the company.Involve employees: they are the first brand ambassadors, so to improve the company's image and encourage a positive perception of the company as a place to work, it is a good idea to involve the people who work there.Be authentic: being transparent, honest, direct and communicating yourself in an authentic way is fundamental for the establishment of a relationship between customer and company.
The production of Digital projects, such as Mobile Apps, Web platforms (websites, ecommerce, etc.), Intranet software, in order to be successful and to "land" on solid foundations, requires special focus in each of the phases listed below:Analysis of the client's request and feasibility study: through a blueprint document, to define all the business processes in written and graphical form and have a clear view of what the requirements are, the work needed, the goals and the expected results of the project. It is always necessary to be very aware of the client's needs and the limitations of software development, in order to identify the best solution from a functional and budgetary point of view.Software design: once the actual requirements have been studied and all the work needed for development has been analysed, the app or site is designed to be truly in line with the requirements. During this phase, the software architecture is established, taking into account the various systems and subsystems, interfaces, components, data structures, algorithms, etc.Software development: this is the phase where the software source code is written. Identifying milestones for progressive release is often useful and functional for design checks during development.Testing: this phase aims to check that the functioning of the site or application complies with all the specifications that were established in the analysis phase and that the design and coding are correct. Particular attention must be paid to the testing phase in developments where there are connections to IoT third-party objects via connections such as BLE, Wi-Fi, etc.: sensors, dongles, household appliances, car controllers, etc.Golive: Once the testing phase is over, the project is released, either publicly on stores or privately in the various internal distribution modes, and starts its operational life.Maintenance: The post-publication phase is very important. Updates to the various operating systems and web browsers affect the functionality of applications. An adequate maintenance programme can prevent problems arising from device software upgrades.
The interest of companies in digitising their business processes, especially during sales phase, so that they can have their products and related information in a single tool, smartphones and tablets friendly, has led to a great demand for the development of professional applications that can:save time and costsimprove productivityensure business growthMoko meets this important demand with the Product Finder App, bringing the entire product range in one tool available to the sales force, distributors, retailers and representatives.The functionalities are tailored to the company's objectives, including:Simple to use and quick search for the desired product, thanks to advanced tools such as instant search and category filtersNotification with personalised messages to keep in constant contact with your customersConstant management and updating of products, also depending on the reference market, thanks to the dedicated CMSIt is also possible to use it without an internet connection, so that you can also use it on the move.To find out more, visit the dedicated page and see the projects developed by clicking on the tag below.
As technologies evolve and cars become more connected, developers have more and more opportunities to create innovative experiences in cars and reach new audience segments. Thus, Google announced some time ago the development of an Android operating system adapted and optimized for operation in cars, namely Android Automotive OS, a real specific version of the popular operating system. A platform that, compared to the better known Android Auto and Apple CarPlay, was created to extend the possibilities for users and opportunities for manufacturers and developers.According to Google, this new operating system offers a connected, safe and fluid experience in every car and, thanks to guidelines, helps developers to create and test apps for cars in a simpler and easier way.In the future, this system could become one with the different functionalities in the cars and work completely autonomously, without necessarily relying on a smartphone as in the case of the most common carplay compatible apps.Many car manufacturers have started to use this new operating system (Polestar) or have announced partnerships with Google that will bring Android Automotive on their vehicles (Ford, Honda, Stellantis).
In recent months, we have often heard people talking about the metaverse, after Facebook founder Mark Zuckerberg decided to change the name of his company to Meta, with the aim of making it "a virtual space where people can interact, work, play, socialise and get to know each other".The metaverse, a term invented by Neal Stephenson in his 1992 science fiction novel 'Snow Crash', is a shared, immersive and interactive virtual world thanks to tools such as virtual reality (VR) and augmented reality (AR). And according to some, it is the next step in the evolution of the Internet.The scenarios for companies are numerous: it can be used:to boost customer engagement through marketing and gamification strategiesfor business meetings and internal stakeholder meetingsfor virtual events and trade fairs.Also in the case of shops, many will combine digital activities and create real extensions of the physical shop to open the doors to greater experiential engagement.
When we talk about augmented reality, we are talking about a high technology that allows to interact with the external environment, using elements already present in the area, to gain a more specific and in-depth knowledge and to improve everyday actions and behaviors.Augmented reality is based on the overlay that allows, for example, a camera to read the object in the frame so that the system recognizes it and activates a level of communication that overlaps and integrates perfectly with reality, increasing the amount of information available about that object.Many companies have already started to use this technology, for example:as "smart packaging" to show the use of the product inside the boxon promotional flyers in supermarkets.Also in the industrial field, AR has numerous application horizons: for example, it can be used to explain the functioning of a machine, show its components and help staff to replace parts during maintenance.The scenarios of use are numerous because the rapid and continuous development of this technology increases day by day, making it within reach for any company.
The CMS (Content Management System) is a software tool that allows you to manage the content of your website by editing, creating and deleting it and it offers the possibility of implementing sections and content on your own site.It has two parts:An application section (front-end), the public part of the site, which the web user uses to make use of the site's content and applications.An administration or management section (back-end) which is used to organise and supervise the production of content; it is the "behind the scenes" part administered by those who manage the site, through an interface and control panel accessed by username and password. Changes can only be made from here.Through the back-end, the website or e-commerce administrator can carry out a series of operations that change according to the complexity and characteristics of the CMS.The functionalities that can be developed are:Creation and editing of web pagesManagement of files and imagesManagement of graphic appearanceActivation/deactivation of certain website functionsUser managementProducts and services managementSales managementAt Moko, we develop custom-made CMSs, mobile-friendly too, to help you achieve your business goals.Discover our projects here
Working on internal organisation is a key aspect of boosting work and improving sales. In addition, with the growth of the mobile world, many companies need applications to expand their communication channels and interact with customers.As a result, having an app linked to their management system, such as SAP or AS400, is beneficial in terms of efficiency and productivity.From the app, users will be able to access data from the management system that is functional to the project, such as access to the customer database or the product catalogue: not only in the office, but also on the move, so as to carry out their work quickly and easily.Moko develops customised business apps connected in a secure and predefined way to internal tools such as SAP, AS400, Salesforce, etc., and able to communicate with them.Discover our projects
Web services are software systems that allow two environments to communicate in order to facilitate and simplify the processing and exchange of data.It sounds complicated, but it's actually a very simple concept.A practical example is the online booking of a flight or a hotel room: you can perform these operations because your computer queries a server that collects all the different availabilities (based on your search criteria) and thus gives you the possibility to choose.The development of web services is based on languages that allow communication between different programming languages and operating systems. They act as an intermediary for information that is exchanged from machine to machine thanks to correct data transmission.They also make interoperability between different applications possible; they are very intuitive, simple to use and can be combined with each other to increase or offer new services.Find out more with our projects.
The last few years have shown companies how crucial it is to find digital solutions that allow employees to work easily even remotely, accessing all the tools and functionalities they can find comfortably in the office. Indeed, more aware of this need and the value they bring to the work they do, companies are increasingly looking to find tools to make it easier to work from home, but also in the office. An effective solution is the intranet.An intranet is a corporate network for exclusive use, accessible only by a small circle of people, where you can find the information, tools and services you need to do your job, using any internet browser and from any computer.It allows you to share and view sensitive and confidential documents, e.g. contracts, project development material, company news, etc.It allows you to improve your data management, carry out daily tasks quickly and easily, and monitor and optimise your company's work.Obviously, the focus when creating or improving your intranet should be on your employees, so that it is easy for them to use and provides all the necessary elements to enhance business processes and their work.Take a look at our solutions for companies working in different sectors and contact us for more information.
Technology, which is constantly developing, has become widespread in various business sectors and in everyday life, leading to enormous changes.For example, everyday objects can be controlled by smartphone or two devices can be connected to each other. In addition, in recent years, technology has enabled objects to talk to us and us to talk to them. All this has been made possible by IoT technology.IoT (Internet of Things) is a system of devices that collect and communicate data about themselves and/or their environment via the network. With a dedicated app, one can communicate with an object to interact with it and make it do certain things. This technology can be used in many different areas, from machinery and manufacturing plants, to sensors for tyres and brake pads, to everyday objects such as lamps, boilers, ovens and dishwashers.At Moko, we are big believers in this technology and have developed apps that use IoT to communicate with objects in different sectors.Take a look at our projects and find out more on our dedicated page and landing page.
To ensure a better user experience, simplify IT management, improve IT security and reduce help desk time and activities, a valid tool is Single Sign On.It facilitates the use of network resources because it allows a user to perform a single authentication process (i.e. enter username and password only once with a single set of credentials) to access multiple software systems, digital services and applications or corporate IT resources (for which they have the right to access, depending on the company hierarchy), without having to repeat the authentication for each individual application every time. The advantages are many:it simplifies passwords' management and access to the various servicesit improves identity protectionit increases corporate securityit increases the speed of access to corporate services.To see the use of this technology on different applications click the tag below.
It may sound like a cliché, but those who are more digitally mature are more successful at managing change.If we then talk about marketing, this research has identified four main points:Know how to deal with proprietary data, to gain important insights for strategies to followOptimize end-to-end measurement to be able to measure the impact of different interactions from users, regardless of the channel usedAgility, in other words means being able to react to continuous changes of this markey in a quickly and effectively wayCompetent people and partnerships allow to understand the market in a relevant way and use the right tools.The race to digital maturity will be won by those who are fast, and less mature companies must increase their efforts to catch up. It may seem daunting, but it's not impossible.
Setting up an e-commerce site can be a valuable tool for increasing and securing sales for your business.The first thing to do to plan your e-commerce is start with a proper analysis, in order to identify your market, your target, your competitors and your goals, so that you can build a good strategy to promote your website, find new customers and build customer loyalty.Afterwards, in the creation of the website itself, attention must be paid to Google's requirements, in order to be perfectly indexed on search engines, with pages optimised for SEO, with a UX and UI designed down to the last detail to maintain the brand identity of your business and to guarantee perfect navigation for your users.It is also a good idea to develop a custom CMS, built for your needs and the type of business you offer, so that you always have excellent performance.Click the tag to discover our e-commerce's case histories, developed following these guidelines.
When it comes to SEO, one should try to be as honest as possible and always explain that most of the things one says/does are interpretations of experience, because no one really knows exactly how Google works, and especially for how long a rule can continue to be valid.There are, however, a number of mistakes that can compromise your website's ranking:Keyword repeated too frequently - exceeding the use of keywords, as well as making the site's ranking worse, also makes it boring and unnatural to read the text, worsening the user's experienceIncorrectly managed metatags - the main ones are Title and Description, which must not be repeated on the pages, must not be too long and, above all, must always be present.Well structured links - interlinked pages within our site should always be active.Copied content - copying texts from other sites potentially exposes you to being penalised by the search engine.Badly written content - texts must always be interesting and relevant to who we imagine to be the end user of our site, otherwise we will not get traffic that matches our expectations.Inappropriate URL of pages - the address of the pages should be as in line as possible with the content of the page.Do not generate a sitemap - providing the search engine with a sitemap means showing the way for the bots to scan the site, i.e. making it easier to read the content that is most important to us.
NFC (Near Field Communication) technology, an evolution of RFID, enables contactless two-way data transmission between two devices that are just a few inches apart (four or five, for security reasons).NFC tags are small chips that allow this type of interaction with an NFC reader, which can be a smartphone or tablet.Tags can be programmed to perform different actions, for example they are widely used for:Transmit information in public places, in fact it is a technology widely used in shopping malls or museums and places of interestConnect different devices in a simple and fast wayGive an immediate reading of the condition of an object or machineryActivate or deactivate a phone setting (e.g. alarm clock)What many people don't know is that it can be a valuable tool for marketing activities because, if used properly, this technology can stimulate engagement and improve the relationship between the customer and the company, so that the customer is more motivated to buy a product.For example, tags placed on the product can offer useful information on how it was made, what materials were used and the processes involved; they can also give information on how to use and take care of it.Moreover, thanks to the unique ID of the tag, the product's authenticity is guaranteed and counterfeiting is impossible. It also makes it possible to link the product to its legitimate owner and this can be a tool for the company to know who has bought from them, who is the possible second owner (second-hand market) and thus establish a relationship that can lead to complete customer loyalty.We have used this technology to create some very interesting projects.If you want to know more, click the tag.
By conducting various research and trying to understand consumer trends, Google has analysed the factors that influence purchasing decisions.The main ones can be summarised as:The brand influence - when talking about the brand, everything related to image, expertise and loyalty should be taken into account. Fluid purchase process - usually the online purchase path is fragmented and tortuous and therefore, the abundance of channels must allow a fluid and transparent interaction with consumers.Most popular channels - Google and Youtube are the most used platforms to search for information.Innovation - the main expectations of consumers are about the use of multiple channels (omni-channel) and about innovation.More generally, it is always important to keep in mind that consumer expectations should be anticipated, and focus not only on the purchase phase but on the whole shopping experience.
Around the world, e-commerce continues to grow at a dizzying pace, an indication that purchasing habits are changing.The market shows us what the next driving trends might be:Mobile shopping - we've been hearing about mobile first for a few years now, and surely in 2022 you can't imagine having an e-commerce that isn't mobile responsive, with a user experience that helps the end consumer.Voice search - smart speakers are spreading rapidly in everyone's homes and more and more people will also use them to make purchases. So it will be important to make sure these devices can talk to our system.AR & VR - the real and virtual worlds are definitely linked by these technologies, which, a bit like smart speakers, are becoming more and more widespread. Not only in games, but also in business sectors, as, for example, Ikea or Bulgari did.Omnichannel - the customer must have the opportunity to experience the same shopping experience across all channels we can provide.Instalment payments - more and more often we find ourselves being able to pay for what we buy in instalments. Well even e-commerce can not stay behind on this issue, in fact, more and more payment circuits, make available this type of purchase.Social Commerce - social is also constantly evolving and all of them provide functionality to create an e-commerce within social media.
Within a large company, it is important to manage information and communication in an organised way, so that data, that is often found in different files and links, can be easily found. Furthermore, a single secure access point for all employees of the company, where they can benefit from all company services (from accessing the intranet to expense reports, from the product catalogue to the company address book and news) in a dedicated app is certainly an effective and efficient solution to improve productivity and facilitate business processes. This is why there is an increasing interest in and demand for the development of professional apps capable of aggregating all this on a single platform. Moko develops app finder that allow employees to access all the available company services managed by CMS, according to the different types of users in an easy and organised way. The advantages of using an app finder are:Having a smarter and faster tool, accessible also offlineHaving a simple single access point, thanks to Single Sign-OnOptimise business processes by facilitating access to resourcesIncreased productivity through better internal managementMoko has developed various app finder solutions for multinational companies to meet their needs.Discover all our projects ↓
In a growth and development journey, culture and processes are often the biggest barriers and there is nothing more crucial than the relationship between the marketing and finance teams. When these teams work together, companies unlock the opportunity for further growth.As the research here demonstrates, there are some clichés that tend to push this desired collaboration away:Research budgets need to be set in advance - as it is a very volatile environment, setting a budget in advance is an old-fashioned mistake, and it risks putting a limit on company growth. Relating this expenditure to revenue would help to have more room for manoeuvre.Bidding strategy is just a marketing task - if finance and marketing no longer bicker over budget levels, but instead work side by side to better understand customer economics, they will maximise profit growth.Only perfection is enough - the road to model perfection is endless and while it is being travelled, business decisions still have to be made.
Over the years, many companies have felt the need to develop applications aimed at their sales area to improve and support the work of the sales force. There are a number of tools that can be used to implement and digitise key Trade & Sales activities, such as Sales Apps.A Sales App allows you to have an optimal commercial management and to administer sales activities, even in offline mode, in an intuitive and simple way. All information about customers, catalogues and price lists can be entered in the app, and it can also be linked to your business management system.This type of app is the ideal solution for all companies that want to improve their commercial objectives and, consequently, are looking for a simple and secure tool for the benefit of the sales force, which needs access to all the data on the move in order to carry out its work in the territory.In this field, we have created several partnerships, which have lasted for years, with some of the most important multinationals at national and global level.Click the tag to find out more.
There are three different types of mobile app development:Native apps - developed specifically for each operating system (Android or iOS). They allow a high degree of customisationWeb App - very similar to a normal apps, but in reality they are actual web pages optimised for the mobile worldCross platform or hybrid apps - they use standard development systems and their level of customisation is not always flexibleBehind the development of an app or web app there must be an idea and a good market analysis to know your target audience and your competitors. Once the analysis is done, you can start developing your idea, taking into account your audience and the goal you want to achieve.If you are looking for a digital solution and have an idea for your business, contact us. Our team of experts will advise you on the best choice for your business.
Two different but important concepts for your website and apps.UX means user experience, and it is all about the reactions and emotions a user feels when using an app or browsing a website. Obviously it affects conversion goals because it aims to achieve the best navigation path and experience through a study of problem solving.Obviously, to ensure that the experience is smooth, intuitive and efficient, you need to put in place a series of strategies to put users at the centre of the design process of your website or app, starting with an analysis of user needs and requirements to establish all the functionalities that the final product must have, in terms of graphics and programming.The UI, user interface, on the other hand, is the set of all the graphic choices and elements that allow the user to interact with the site or app (colours, fonts, images, buttons, sliders, texts), which are studied and designed so that the aesthetics of the project are attractive, stimulating and in line with the brand identity.Both are useful in terms of SEO as Google actively promotes in its search results sites that have an excellent UX and UI and are important for Moko to enhance each of your projects and your brand image.We design by putting the end user first to make their experience easy and simple and to create value for them.Discover our landing page and our projects.
In this survey, you can find some tips to improve the User Experience. You have three goals to keep in mind:Capture attentionGenerate engagementDrive into actionThese tips can be summarised in the following points:the message must be incisive, i.e. it is preferable to use a very clear value position and bullet points instead of a single block of textreduce text to the essentialthe eye needs its part, i.e. the graphic aspect must be optimisedgive more space to the action expected to be done on the pageassociate a clear value position to the CTA and give the reader a reason to take an action
The blueprint is a document of analysis which aims to describe the process of achieving the required system.It defines all the business processes in detail, by area of competence, in written and graphical form in order to have a clear view of what the productivity requirements are, the work needed, the goals and the expected results of the project.Once drawn up, the blueprint becomes the reference document for the entire project and is used as the basis for all subsequent activities, in fact it can be a useful document for drawing up the business plan.Moko creates blueprints to help you define all the steps of the project you want to realise and to better understand what resources are needed and how to manage them in order to achieve your goals and expectations.Are you interested in creating a blueprint for your project? Contact us for more information.
2020 is the year in which meetings have moved from physical meeting rooms to digital platforms.At Moko we have approached this change with internal protocols aimed at maximizing usability and effectiveness.We have made it a guide, in our way, to share our experiences hoping that they will be useful to everyone, even to those who are already Webmeeting's Addicted.It is free of rights: you can copy it, brand it, forward it, (NOT) print it (please think environment !!!), publish it as you like: we will be happy.
Download Pdf EN: webcall_guide_EN.pdf (linkare)Tip: Copy / paste the text below or customize it as you like to include it in a Webmeeting invitation:----
A short guide is available at the link below to make the webmeeting fluid and focused on content:
Download Pdf EN: webcall_guide_EN.pdf (linkare)
Within a large company it is important to have an organised management of information and communication. It is also important to be able to easily find data that is often found in different files and links. This is why there is increasing interest in and demand for the development of professional apps that are able to aggregate everything (data, files, links, news and communications) on the same platform.
The advantages of using an app finder:Single point of access to business tools: easy access, also thanks to Single Sign-OnOptimisation of business processes with the associated increase in productivity, thanks to factors such as efficiency in processes and activities for better internal management;Moko develops app finders that allow employees to access all available company services, with different types of users: admins (access to all functionalities), users (selection of functionalities and management of customisable permission hierarchies) etc. The home page provides access to all links to company resources, managed by CMS. The latter is the tool chosen to control the contents agreed in the app, accessible via login with appropriate credentials.
It is also possible to insert news with management of priority, visibility and clusters of interest that will appear to users according to categorisation.
With the possibility of using them offline and facilitating access to resources, app finders can therefore be valuable allies for managing work in the company.
Technology runs fast, yes.Technological progress now embraces many sectors of our daily lives: the use of smartphones, notebooks, smartwatches and of course the world of cars.
In this latter field, mirroring systems are emerging: the direction is to bring the devices used every day closer to the infotainment systems.Current standards allow the connection of Apple and Android devices via Apple CarPlay and Android Auto.To connect the smartphone to the infotainment system you will need a car model that supports the 2 technologies, a USB cable or, in more recent models, only the WiFi connection.
Once the systems are connected, the smartphone will have a new interface directly on the infotainment screen thus allowing access to the smart functions that we are used to using.From interacting with voice assistants to checking the phone, from browsing on Google Maps, to sending Whatsapp messages rather than listening to a playlist on Spotify.
Both platforms will be able to receive notifications and read the text of the messages received from the major messaging platforms on the market today: it will also be possible to respond and interact via voice commands, without ever taking your hands off the wheel.More and more mobile applications designed to be compatible with mirroring systems thus offering new ideas and opportunities for manufacturers and developers, so much so that they deserve a dedicated category in the Apple store and in Google Play.To find out if your car is compatible or to be guided in the purchase, here are 2 useful links:Android:
On 5 November we attended the Forum Meccatronica 2019 in Florence, with a speech entitled “Predictive Diagnostic Techniques for Electric Machines”.From the processes and phases of diagnostics and prognostics to the case studies analyzed, our presentation can be consulted as an attachment.Spokesman: Claudio Bianchini.Click for the article.
With our Digital Plant business unit, we will partecipate in two major events in the digital and innovation world in November. Here are the appointments:November 5, 2019: Forum Meccatronica 2019 in Florence, Stazione Leopolda. In partnership with Arrow we will hold a speech on “Predictive diagnostic techniques for electrical machines”. Click for more informationFrom 26 to 28 November: SPS Fair in Nuremberg. We will be present on the stand of ST Microelectronics and on that of Siboni srl for a condition monitoring project on an electric motor. Click for more information We are waiting for you!
The Digital Plant team will be present at the SPS exhibition in its German leg from 26 to 28 November.We will present the condition monitoring project on electric motor in the space dedicated to us in the stand of ST Microelectronics, partner for the development of a platform for the acquisition of mechanical quantities based on the new family of three-axis digital accelerometers, ultra-wide band and high stability in temperature, and in the stand of Siboni srl, manufacturer of the electric motor on which the project was developed.The system allows to monitor the operation of integrated drives in order to avoid machine downtime and anticipate maintenance through predictive algorithms.The Siboni integrated drive will be appropriately sensorized for the detection of accelerations, temperatures and voltages. The data collected will be exchanged raw with the cloud.The cloud platform will take care of post processing to get the data received. The result of the analysis will be presented in the app with the possibility of receiving push notifications on alarms and malfunctions, with timely verification of the same. Click for the preview of the solution.
The Digital Plant team will partecipate in the Forum Meccatronica 2019 in partnership with Arrow, the world's leading distributor of electronic components and products, services and solutions for the industry.We will hold a speech on "Predictive diagnostic techniques for electrical machines".We will illustrate our concept of condition monitoring on an electric motor with data display in dashboards and mobile apps.Some of our publications from which the contents of the speech will be taken:Bianchini - CocconcelliBianchini - Fornasiero
Food apps for every need: from the management of the local to orders for home deliveries. A success of the gastronomic and food theme, for which, despite the countless cooking programs, often the stoves are turned off to order something exotic or gourmet from one or the many delivery services. The apps are of different types, essentially covering three macro areas:- Home delivery is the most favored, with apps that are very popular thanks to their immediacy and ease of use, much more practical and intuitive than the web. Available for fast food, restaurants and even to get home shopping;- Fundamental are the reviews, which allow users to pre-select the locals in which to go, between starlets, scores, captivating photos and more or less positive comments;- At last, there is the health side of food, with healthy food apps that allow you to keep fit bu recommending food and exercises, calculating the daily intake of calories, fat, vitamins, etc. They also allow you to order and buy fruit and vegetables from local growers. There are also more professional and specific types of applications, which concern individual all-round restaurants. In the catering sector it is possible to choose to join existing services, such as the different delivery platforms, or to create a specific and original app, customized according to needs. And in this case it is all above the figure of the waiter to change.More and more often in fact, in restaurants and bars, the paper pad is being abandoned to take orders. The handhelds connected with the kitchen where the first step in this evolution, then moving on to tablets and finally to apps. In these cases, it is self-ordering, in which customer can order browsing the digital menu. It therefore breaks that traditional customer – waiter relationship to make room for different efficiency and timing. The advantages of a restaurant app are many:- Facilitation of work and communication room – kitchen thanks to the sharing of orders in real time;- Better management of time thanks to online orders and reservations;- Possibility to retain customers thanks to the creation of events or customized offers and coupons, based on the most frequent preferences and orders;- Improved workplace efficiency thanks to real-time sharing of information via connected apps and platforms. Many are the users who already use apps for food and catering, denoting a real evolution in the sector. Tradition is giving more and more space to innovation, benefiting in terms of time, costs and quality.
Industry and ecology: two poles that can match in technology: it can offer - and already offers - significant contributions to environmental management. Just think of digital devices that are alternatives to the use and waste of paper, or to sensors that allow greater control and prevention of faults, or even to NFC technology that allows you to track products and monitor environmental services. We therefore decided to support and implement the Simplehero project in this sense, using our expertise in the sector.Simplehero represents a strong and clear message to companies and individuals, which consists in the diffusion of reusable bottles made of Tritan, a resistant and ecological material as it is recyclable and without Bisphenol A, a molecule that is harmful for the environment and the organism. These “Simplehero” are a commitment and above all a habit that we should all - and must - adopt. In fact we think that reuse is essential, and spreading a correct habit is a must.Thanks to the inclusion of an NFC tag in the cap, we can now offer a more complete and conscious experience to every customer who decides to adopt Simplehero. We have already talked about connections and information sharing through this type of technology, and we believe it fits perfectly with the project. The bottles are now “talking” and can tell us how many refills we have done and how much plastic we have saved by choosing re-use.We think that technology at the service of the planet, as in this case, can do great things, one step at a time. Being aware of what we do and the consequences of our actions is a beginning that can really lead to change.To learn more about the Simplehero project you can visit the dedicated site and social networks Facebook, Instagram and Linkedin.
The simple heroes are becoming “talking”! We refer to Simplehero, which renews itself and becomes animated. By putting our competence at the service of the project, we have decided to offer users an ever more complete and conscious ecological experience. Through the NFC tag in the cap it is possible to access a specific app that monitors the refills carried out and the plastic saved. An engaging and innovative way to become aware of what we can do every day and what we do in our own little way, with big goals. Discover more on the dedicated website and on social networks Facebook, Instagram and Linkedin, and request your bottle immediately!
Even the industrial automation and digitalisation fair has come to an end, introducing new solutions of IoT and connections devices.The three central pavilions (4, 4.1 and 7) formed the District 4.0, dedicated to new technologies and the digitalization of processes. Digital Plant was present here at the STMicroelectronics stand thanks to the concept of an app for the monitoring system for an integrated unit. The challenge was to monitor the operation of an integrated drive to obtain predictive maintenance data and real-time alarms. The support app is able to show the status of the unit, alerting the user to adnormal behavior, with the possibility of verifying the type of report.Schneider Electric and Siemens stands were relevant, bringing the innovation of IoT platforms to the fair. Schneider Electric, with its EcoStruxure Experience walls and the slogan "Life is ON", has created an ecosystem of digital screens dedicated to intuitively and interactively developing all the concepts of connectivity, industrial applications and analytics. From the app with the Health functionality to monitor the state of the machines in a predictive way (EcoStruxure Machine Advisor) to the virtual reality simulator to support the operators (OTS - Operator Training Simulation), Schneider Electric showed an industrial world connected to 360 °.The Siemens proposal, which dedicated an area and an interactive surface to its MindSphere platform, is different but nevertheless innovative. It is an open, cloud-based and IoT dedicated system to connect the machinery and physical infrastructure to the digital world. Practical examples of its effectiveness were also shown at the fair: ICAM chocolates and the Digital Airplane Factory. ICAM has chosen MindSphere for the development of the Pumpanalyzer app, which analyzes the control of the production process ensuring optimal management, while HMS Networks and EFA Automazione SpA presented a small paper aircraft factory built in Lego, whose production data was sent in real-time to MindSphere, demonstrating how a sensorized and interconnected system can facilitate a production line in terms of costs, timing and simplicity.Panasonic Industry presented two previews in this edition, one European and one worldwide: FP I4C, the new IIoT Gateway that captures and transports data to the upper levels of the company, and MINAS A6 MULTI, the “true modular, Japanese mechatronics” servodrive platform. The latter optimizes the overall dimensions and implements performance in contexts in which power and precision are needed (such as for assembly, metal processing and packaging), and can be managed remotely thanks to the EoE (Ethernet over Ethercat) function.Improving the connection and therefore the efficiency of production was the challenge won by the devices presented in SPS IPC Drives Italia 2019, with different solutions to make the IoT the protagonist of the industry 4.0.
Digital Plant is in SPS IPC Drives 2019 at the STMicroelectronics stand. We have developed the concept of an app for the condition monitoring system for an integrated unit, of which you can find more informations here.Come and visit us, we are in Hall 4, stand A016!
With industry 4.0 the systems are increasingly connected and the machines more efficient. This also involves an evolution in the fault prevention method, which sees predictive maintenance as a valid alternative to traditional and manual methods, being able to provide precise information in real time on the health status of production systems.Predictive maintenance is carried out by acquiring and subsequently processing physical quantities relating to the production system. Subsequently, using mathematical models or algorithms, raw data are processed to obtain information on the health status of the system.The objective is to identify physical quantities of reference to obtain information on the production system in useful time, through their analysis, in order to prevent a problem. By analyzing magnitudes such as speed, acceleration, temperature, electric currents, vibrations and noises it is possible to monitor and estimate the time to failure.For the acquisition of physical quantities, the sensors used can be of different types, to be chosen taking into consideration factors such as working conditions, corporate technological maturity, costs, etc. Below is a list of some types of sensors divided by technologies:MEMS technologies (Micro ElectroMechanical System): it is considered one of the most promising XXI century technologies. The main features of these sensors are: compact dimensions, low costs and reduced power consumption. The fundamental advantage is the easy integration of these sensors in the system;Radio technologies: they are the privileged channel for data exchange and transmission, making the connection between devices independent of the laying of dedicated conductors. These technologies make very easy the application of sensors for predictive maintenance even in retrofit conditions;Piezoelectric technology: it exploits the correlation, typical of some materials, between tension and pressure on the faces of the crystal lattice. This technology allows the creation of sensors such as microphones or microactuators for indirect measurements;Resistive technology: it uses the modification of the resistance of the sensitive element, opposite to the passage of current. This technology is used for the creation of a very wide range of transducers such as: temperature sensors, strain gauges (for measuring sample deformations).There are many advantages in choosing this type of maintenance:Access to accurate and precise information about the state of health of the system, useful both for the prevention (or solution) of the fault and for the choice of spare parts, technologies and production plans;Reduction of production times and costs lost for plant shutdown and repair;Reduction of labor and machinery costs, thanks to the preventive identification of the components to be repaired/replaced;Creation of a database, also useful for future analysis;Increased safety and efficiency thanks to the continuous monitoring of the health status of the system.For the development of a system for predictive analysis, first of all we must study the diagnostic needs and define the project specifications with the client. The measured data are then subjected to an analytical study whose main objective is the identification of two or three physical quantities of reference for system diagnostics. The cost-effective specifications are then defined so that the system can be managed and maintained by the end customer. Finally, it is possible to customize the hardware sensors with the aim of controlling the physical quantities of interest, by first performing a pre-processing of the data at the local level near the system and then a pre-treatment of the firmware level data on the microcontroller.An interesting case to show the effectiveness of the application of predictive maintenance, can be that related to the bearings of asynchronous motors. The main faults can be traced back to these components, whose defects are detected above all by analyzing the vibrations present in the mechanical quantities. Generalized roughness is one of the main consequences of the mechanical defects present in the bearings, difficult to identify with the classic methods of estimating defects (such as the spectral analysis of the vibrations or phase currents). The proposed predictive maintenance method was therefore aimed at identifying a generalized roughness failure index, and divided into two parts. In the first part of the activity, statistical analysis techniques of mechanical vibrations and stator currents were used to identify the frequency bandwidth(s) in which the phenomenon occurs. A fault index was then defined based on the energy contained in the previously identified frequency band(s). This method was finally validated by experimental tests on different levels of roughness and rotation speed, resulting in good reliability.Predictive maintenance therefore represents the evolution of traditional maintenance methods, which can be more complex and inaccurate.
In the world of the Internet of Things everything is connected and objects are smart objects that communicate data and information, helping the user in a more effective management, even in an industrial environment. A key to this connection is the NFC, acronym of “Near Field Communication”, technology capable of providing short-range two-way wireless connectivity.NFC Tags are small chips connected to an antenna that allows interactions with an NFC reader, such as a smartphone or a tablet. The small size of the tags allows it to be integrated into multiple supports, although the most common form is the sticker, an adhesive label that can be applied anywhere.NFC technology is activated through the magnetic field generated near an information reader device, ensuring that the tag does not consume energy and results sleepy when not in use. This feature is very useful in terms of time: the NFC can work for several years, continuing to share data and informations. The memory is variable according to the type of chip, always including a unique code (UID, not modifiable) and a rewritable part of memory.There are many possible uses allowed by this technology, ranging from identification and authentication of consumables to combat counterfeiting, to parametrization and diagnosis of machinery. NFC Tags offer advantages that can be applied to different fields, from daily use to industry, simplifying and improving the management of objects. Here are the most significant:You can have an immediate reading of the status, use and diagnostics of an object or a machine;Communication and flow of data and information take place through magnetic fields therefore without the use of a dedicated battery, guaranteeing a high duration of the Tags;It’s possible to quickly combine the devices and the connection can also be made with objects that don’t have access to the network;Data security is higher than open network, and can be further implemented by entering passwords, limiting the possibility of data interception.In relation to the world of industry, we have already seen how the connections are radically changing the way we manage work, improving efficiency and quality. NFC represents one of the possible and certainly most interesting solutions, which already has engineering applications such as the Zebra TC75 touch computers, able to give the user access to information about the machinery in real time, even with damaged or dirty barcodes, improving mobility in the field. There are also dynamic NFC sensors such as the AS3956 from ams, used for industrial applications exposed to difficult operating conditions, able to withstand extreme temperatures (from – 40°C to + 125°C) or to an extended operating life for equipment and wireless sensors for infrastuctures such as bridges, roads and public services.Already used for cards, bracelets, flyers and even t-shirt and bibs, NFC technology is therefore able to perfectly marry with IoT and also IIoT, resulting in considerable importance for the simplicity of application and management on any device.
In the algorithm implementation phase of a condition monitoring based system, there are two factors to be taken into account: the first is the detection of eventual faults, the second is their diagnostics. For each of these phases there is a detection technique: Data-Driven is specific for the detection phase and Model-Based for the diagnostics.Data-based techniques (Data-Driven) are not related to the sensor, but to inputs, and basically provide a metric of similarity between the data. Those of machine learning can be an example of data-based techniques. To be implemented they require a training phase, in which the data set for healthy and defective components is defined, and a test phase or the application of machine learning techniques to the new input data. Once implemented, machine learning techniques don’t require high computational efforts and return a fast classification of the new input data. For those reasons, they are particularly suitable for cloud-computing and can be used for cloud-processing.The techniques based on models (Model-Based) can be explained through the definition proposed by Venkatasubramanian, a Columbia University professor, for which these techniques require first a knowledge of all the failures and the relationship between causes and effects. This relationship is developed using dynamic or frequency-response models. Venkatasubramanian also notes two types of models, both developed on process knowledge: qualitative and quantitative. "In quantitative models this understanding is expressed in terms of functional mathematical relationships between the inputs and outputs of the system. - he explains - On the contrary, in the equations of the qualitative model these relations are expressed in terms of functions centered on different units of the process ”.Because of the complexity and the calculation time they would require, model-based techniques are particularly suitable for off-line calculation of specific subsets of data. The results are generally better than those obtained with data-based techniques, since the description of the cause of the failure is better identified. Data-based analysis is useful for the technical development of the components, in order to optimize the geometry and maximize the expected life of the same. A criterion of choice could be the level of detail required, however the development of a model-based technique takes more time than a data-based model.It is not possible to indicate a common development methodology that could be extended to an absolute system, but it is thanks to the relevant literature that these issues can be studied in depth, thus making the choice more consistent with the system.
From 8 to 14 April the city of Munich was tinged by innovation. We talk about Bauma, beating heart of industry and the most big trade fair in this sector with more than 3.700 expositors. Many Italian stands of this edition (558), second only to Germany (1310), boasting a great detachment compared to other European countries. Interesting numbers which show how much Italy in active and present in the flow of modernization and digitalization of industry.The common denominator of Bauma 2019 was certainly the increasingly close connection between instruments and between man and machine. A focus on safety and management is also essential, fundamental to improve efficiency and productivity.Talking about smart connections, it is impossibile not to have noticed Hatz Diesel with the slogan “Strong. Advanced. Connected.” which has reserved two world previews to Bauma: E1 technology for single-cylinder diesel control and the Hatz Connected Service, a network of digitally controlled engines with innovative cloud-based platforms and apps. Diesel machinery become smart and efficient thanks to IoT, like the solutions showed by Sick. These are smart sensors for special and municipal vehicles, agricultural and forestry machinery for safe outdoor automation, which sees an ever greater collaboration between man and machine. Connections are possible even in the open countrysude thanks to automated processes applied to machinery, which become automatically guided in the field of logistics.Other intelligent connection tools were presented by MTU: Go! Act warns, via smartphone, of the presence of errors in connected systems, allowing to identify and eliminate the fault, while Go! Manage is a platform that connects the customer’s system with the database. These solutions are aimed to ensuring efficient communication between MTU partners, distributors and Customer Assistance Center, with security and data protection as key priorities.Innovations have also been presented in fleet management, as weel as individual machines. The Mercedes service Pro Connect allowed to connect vehicles and people in a smart way, increasing efficiency and productivity. Vehicle data are always available to facilitate fleet programmation and to optimize the planning of any maintenance interventions. Amman offer was very interesting too, with the telematic system ServiceLink that allows companies to have a total control of machinery and fleet data, also applicable to existing machinery. Vehicles owners can access to key informations like battery status and maintenance details online or by the app.For remote maintenance, Trimble’s Software WorksManager is a unique, powerful cloud-based application that enables contractors to manage data and technology resources on civil worksites, increasing efficiency and improving productivity. It includes the possibility to insert data like 3D drawings in wireless modality directly from the building site, while a control panel show a data and resources overview to managers in real time. This software allow a real connection between digital world and physical world, allowing the prevent of expensive errors.Finally, it’s impossible not to mention Caterpillar, not so much for the pavilion almost entirely dedicated to the brand’s most innovative products, as for the installation by its foundation.The Caterpillar Foundation, with the Together.Stronger. platform, ha created a network of non-profit organizations, governments, citizens and business united in fighting poverty, staging a Water Walk in this edition of Bauma. This installation consisted in letting the partecipants feel like walking with cans full of water, reproducing only a fraction of the way women and children take every day. The tanks weighed from 0 to 20 kg and each finished route represented a donation of 5 euros to the foundation.BAUMA 2019 brought with it an important glow of innovation in the industrial world, in which the connection and collaboration between man and machine seems to be keys to the evolution of the product process.
We are pleased to present EasyContact, a MOKO app designed to simplify contact and data collection.We realized that very often during fairs and meetings, the paper form is still used to collect business cards, with the consequence of having chaotic paper envelopes to be reviewed and reorganized once the event is over. We therefore decided to simplify and speed up this process to reduce the impact of this waste of paper too.As the designed name suggests, EasyContact wants to be an easy and intuitive app to use, which is and will always be free. Available for Android and iOS tablets, it will be the perfect ally to face fairs, exhibitions, meetings or any other events that requires the collection of contacts.It’s also available offline and the contact archive can be downloaded in a digital format and easily managed. The entered data will be securely synchronized in the Cloud and they will be viewed by your private user only! In fact, we decided to guarantee a private access to users, protecting them in compliance with personal data dictated by the GDPR.Visit EasyContact to know more!
The fourth industrial revolution is in place and even the Italian manufacturing sector is evolving and digitizing: research and innovation are the keywords for the industry of the future.The 18th edition of MECSPE, the reference trade fair for industry 4.0 and innovation in the manifacturing sector, has iust ended at Fiere di Parma. A precious appointment for the exchange and sharing of new projects and ideas also in the field of IoT.Many were the mechanical arms presented in this edition and used in numerous fields, from the plastic to the logistic, up to trespassing in everyday life with the resolution of the Rubik's cube and food field with the preparation of a Spritz.The collaboration with the National Technological Cluster "Intelligent Factory" (CFI) was significant and the four Lighthouse Plant projects presentes were the beating heart of the entire exhibition called “Innovation Tunnel”. The production plants of ABB Italia, Ansaldo Energia, Hitachi Rail Italy and Tenova / ORI Martin were analyzed as reference points for manufacturing development in Italy and Europe, thanks to their constant research and industrial development aimed at innovation. In fact, each project aims to direct Italian manufacturing into the future, digitizing and revisiting production facilities according to industry 4.0 innovations and thus becoming points of contact between research, innovation and production. The Lighthouse Plants presented were an interesting and formative appointment for the publoc too, with installations that allowed to touch the effects of a digital evolution of work.The solutions seen in the Bosch Rexroth stand were also innovative, with smart approaches for connection and above all for the strong collaboration between man and machine. Production systems become intelligent and communicate, speeding up decisions and solutions that optimize work. This is what the interactive ActiveCockpit platform does, and it is a link between production, the corporate IT network and man. The IoT-Gateway is also fundamental, a solution aimed at monitoring and improving the production processes of new and existing machinery, equipped with hardware that can be installed in the electrical panel and a practical management app.The MECSPE innovations have shown that a true synergy between man and machine is already in place, from which a valuable communication and collaboration are derived to optimize time, costs and production quality.The industry becomes smart and industry 4.0, connections and IoT are the keys to productive change.
As already mentioned in the introductory article "Cost reduction and efficiency increase with Condition Monitoring in industry", in the CMS development phase the specific case of each plant will be evaluated, beacuse each system is based on different cause and effect processes.However, there are macro levels to refer to that can be extended to most manufacturing companies. Different algorithms are suggested in the scientific literature as each component has specific failure modes, due for example to consumption, its geometry or dynamic conditions. As an example we can mention the ball bearings, one of the most common components in the mechanical field, whose failure modes can be traced back to the different parts that compose them. For example, due to the different times of consumption and periodicity of impacts, we can trace the fault back to a specific component rather than another.The choice to base the condition-monitoring on an algorithm means that it’s possible to refer to a series of systematic answers and therefore a response mode is associated with each error. This process allows monitoring the machinery conditions and reduce false alarms.The data flow starts from the acquisition of raw information, generally of limited size, often binary, through sensors and subsequently sent an output. This flow can be divided into three main classes:Data cleaning: preparatory procedures activated to remove inconsistent data, empty, damaged measurement files, disconnected sensors and malfunctioning cables etc.Fault Detection: includes all the appropriate procedures to recognize a failure in the system. In this phase output is the reporting of the presence of a fault, but not of the type. In some industrial fields this is enough if the component is to be replaced in its entirety.Fault Diagnostics: includes all procedures that characterize the error of a specific component and the level of component damage. Fault diagnosis techniques are also useful for redesigning a component: detailed fault knowledge may suggest a better design to reduce loads in working conditions, extending the expected life of the component.Implementing an algorithm is the first step to ensure that the whole condition monitoring system is functional to identifying failures and sending a response.
Companies in the industrial sector prefer increasingly automated and efficient machinery that requires equally reliable maintenance methods.If so far the most widespread method was based on the preventive scheduling of periodic maintenance (time-based maintenance, TBM), today it’s joined by a new process based on the conditions of the machinery: condition-based maintenance (CBM). This method consists in performing diagnosis on machinery in real time, allowing critical failures to be predicted several weeks in advance and drastically reducing downtime.In recent decades, the scientific community has developed new technologies and methodologies in the context of condition monitoring, in accordance with the hardware available and adopted by the industry. Furthermore, cloud computing has become the symbol of 4.0 technology. The result is a data-based analysis, which refers to the ability to analyze large sets of information collected in the Cloud, often through the use of expert systems.In the development phase of the CMS the specific case of each plant will have to be evaluated, since each system is based on different cause and effect processes. However, there are macro levels to refer to, that can be extended to most manufacturing companies.Condition-based maintenance is a four-step process: Data Acquisition, Data Pre-Processing, Data Cloud Processing and Data Post-Processing.The Data Acquisition phase involves setting the sensors on the machine to acquire and manage the recording of data through a central unit. Data sampling can be monitored both continuously and periodically according to programmed time intervals.The data acquired from each machine, before being archived, are pre-processed, to reduce the amount of information to be sent to the Cloud platform and the latency in the decision-making process. The Data Pre-Processing also allows to reduce costs, since quantified on the Cloud platform based on the number of processed data, for this aggregate allows you to reduce costs.It’s in the third phase, during Data Cloud Processing, that the collected data are stored on the Cloud platform. The main functions of this step are:Data analysis through machine learning techniques, thanks to which the system can be interrogated from time to time on specific data.The transfer of offline data which therefore does not need further processing. In this case the Cloud platform plays the role of archiving the various data coming from the machinery.Finally, Data Post-Processing consists of analyzing the information collected. Here are the 4 main purposes:Reporting: the condition-monitoring outputs are divided into different reports on the status of the components of the subsystem. This is done to simplify the consultation of different types of data from the various parties involved (service technicians, managers, consultants and external service providers, etc.).Decision support: the reports must then be processed by a performance management center, a structured support service that updates and analyzes the history of the data collected to provide a critical response to the work.Model-based analysis: once you receive an alarm from the Cloud platform, you can use more advanced signal processing tools to evaluate more details on the fault.Service: if problems are identified, a report of the situation can be automatically sent to the service technicians.Condition monitoring based systems increase productivity and reliability. An attentive service, in which the customer can get very precise planning and a constant activity, thanks to the reduction of unexpected interruptions, also improve the relationship with the customer.In the next article we talk about algorithms in condition monitoring.
Speaking about productive and energetic efficiency we aren't referring only to the moment in which production starts. Efficiency is guaranteed thanks to the implementation of a series of strategic tools that we can identify with 5 keywords.1) Digitization as a basic cultural attitude.
As essential element for progress, digital innovation must be the starting point for optimizing business processes. We think of digitalization as a tool for solving real and specific organizational and production problems, as well as for marketing purposes.In 4.0 industry, digitalization goes further and allows machinery and equipment to be communicated to us, providing solutions to problems such as:- manage the massive amount of data, making sure that the information reaches us thanks to timely and legible data visualization models, allowing, even where required, to go in depth;
- acquire standard platforms that do not conform to the real needs of the business process. Thinking and approaching digitally the production process, - from data collection from plants to their analysis and use, helps to implement standard platforms or develop totally customized environments;
- to dissociate the cost of digitization from the real benefit. The digitalization of processes avoids unplanned downtime, avoids delays not considered as costs, avoids production waste and non-compliance. It will therefore be possible to monitor this real benefit by developing further improvements.2) Analysis of the aspects to be improved.
If digitizing processes allows us to collect more and more useful information, they are valuable only if analyzed.
This is why it is fundamental for development, to think of productive, organizational, procedural and communicative processes as something that is constantly evolving, always improving. For this purpose it will be useful to compare the analysis of the internal systems and the inputs from the external world.3) Comparison.
Include in the companies the method and the intelligence of professionalism that contribute to find solutions to real problems and seek a constant comparison to set a progressive and continuous development.4) Economic and environmental sustainability.
Real innovation is possible in the short, medium and long term. Each intervention must therefore be accompanied by a specific cost-benefit analysis document, both economic and environmental. For some time now, and even more so in the near future, the customers of our companies, whatever their nature, will no longer be able to disregard the requirements of environmental sustainability, whose requests are increasingly deeply rooted in the conscience of all the inhabitants of the planet.
On the other hand, there are multiple sources of financing for real improvements in energy, production and environmental efficiency.5) Expertise
Those who do business know well that exchange based on mutual trust, both between internal resources and external ones, is a difficult but tremendously necessary science.
A stable and well-functioning production organization is the result of complex activities that are carried out by people who, by definition, must enjoy the trust of their collaborators. The measure of trust is an objective fact: expertise.
"Interdependence" will be one of the key concepts of the way of conceiving and living of companies in the present and in the future, where there will be real revolutions due to the entrance of AI (Artificial Intelligence) and robotics that can evolve into more and more forms. of an android nature. These instances that today seem to be the prerogative of large organizations, are actually already closer than you think and adaptable to companies of any nature and size, from manufacturing to services.
IR market forecasts estimate an increase in investments of up to 20% by 2021, growth due to advances in machine learning and the spread of broadband services.
Companies in various sectors such as e-commerce, automotive, medical and gaming are increasingly oriented towards the use of image recognition technology.Image Recognition, if applied in an industrial context, plays a very important role in everything related to maintenance.The IR allows you to recognize what is framed by the camera of the smartphone even in case of poor visibility, partial or side framing, thanks to the accurate mapping of the object being implemented.Once the object is recognized, the IR technology comes into operation, returning information about the system such as the workshop manual, instructions for use, exploded views and the components, the machine card with historical interventions, etc.
The reordering of possible pieces with malfunctions could be then simplified by skipping the consultation phase of the papery exploded view and the identification of the piece in question: the whole would be replaced by the framing of the plant portion and relative restitution of the components present.This process visibly accelerates plant maintenance procedures, also affecting productivity: reducing waiting times reduces downtime.
The ice cream, confectionery and bakery market seen at the 40th edition of the Rimini's Sigep fair, showed us the most consistent side of connected IoT machines: the real usability of use, management and maintenance.The paradigm has shifted from mere marketing use, in which IoT, 4.0 and Cloud were the background to prototypes in demo mode, in real use to enhance the characteristics of products in their use in the field.This approach elevates companies that have been able to invest and pursue smart and concrete projects as market reference.A first example is Naboo, the professional oven of Lainox, an ALI Group's Venetian company that has developed an integrated system that allows to manage the entire recipe preparation process via Cloud. In the Lainox Cloud, Naboo is not alone, but we find Neo, the blast chiller that can also be transformed into a temperature maintainer and, if necessary, into a cooking tool. It is a product of the highest quality that, if connected with Naboo, guarantees an impeccable service, eliminating setbacks and delays, thanks to the delayed preparation and maintenance in temperature.Another use of the Cloud in the professional kitchen is MultiFresh® by Irinox, a group born in 1989 near Treviso. It is thanks to the FreshCloud® technology that the blast chiller is always connected to the web app and allows to keep the history of processing cycles in order and constantly updated and to automatically receive all HACCP reports.Another interesting project is bakeAPP 4.0 of Polin, one of the largest industrial companies producing ovens and machines for bread, pastry and biscuits. bakeAPP is the remote management software of the Polin oven, ideal for those who have to control different points of sale or decentralized production. It is a system developed to connect more ovens, even more bakeries, to receive reports on their operation, or to obtain data on production and consumption, valuable even for those who own a single oven.The innovations seen at Sigep confirm that industrial production, even in the food sector, proves to be attentive to IoT technologies, using Cloud connections to give further value to products already of the highest quality.The bet on the near future will revolve around the development of predictive maintenance algorithms to get to zero the downtime and, as seen at the fair, we presage that companies are ready for this future, which is getting closer.
When designing an HMI (Human Machine Interface), or UX / UI in an app or web app (User Experience / User Interface) it's very important to start from the field analysis of human-machine interactions and work task flows performed by different users who use interfaces.The engineering of the interface, therefore, must be user-based and, in this regard, it's important that within plant manufacturing companies a specific role is defined to explore the needs of each sector accordingly.Consider for example the automotive sector that uses a "natural" interface: when the user intends to turn right, use the steering wheel turning it to that direction.
This simplicity must be implemented in the design of each type of interface, preferring naturalness, thus ensuring an important reduction of errors and a prompt reactivity to any unexpected events.Even the graphic design plays a fundamental role in the design of human-machine interaction layouts.
It is the graphic that allows to present in an intuitive form the access methods, the possibility of intervention on the process.When designing an interface, therefore, we don't intend to reduce the information available to the user, but to mediate between the complexity of the production processes, order them to make them easily available and interactable.An effective layout is measured on the ability to mediate between the complexity of production processes and the readability of the information necessary for the operator to easily perform his task.
The many IoT's industrial application areas range from predictive maintenance to monitoring of energy consumption.One of the aspects that we intend to focus on is the KANBAN, a Japanese term that indicates an element of the Just in time production system of reintegration of stocks as they are consumed.The goal of KANBAN is to avoid overproduction and that is the most impactful waste on the performance of a production system.This operating method allows information to be circulated systematically within the company and possibly between company and suppliers, eliminating the need for complex production planning systems.Medtronic, a technology, services and medical solutions leader, operating in more than 260 locations in more than 155 countries around the world, has chosen the kanban implemented through Iot to optimize the phases of the production process.
One of the fundamental components in the implementation of technologies related to IoT is the Cloud, which is a method of storing data made available through the Internet.
However, there is another cloud that is a complement to the real Cloud: Fog Computing.
Like a diffused fog (as the English term suggests) this type of computing moves at a lower level, closer to users and machines.In this sense, the Fog is highly available, secure, virtualized able to provide edge computing, networking, storage and to allow a powerful convergence between IT technologies and industrial operating technologies.Being closer to the sources of data production, they integrate security in real time.The ideal scenarios in which Fog Computing can optimize processes in the IoT field are:Automotive, more specifically in driverless cars, cars that operate independently requiring the ability to locally analyze certain data in real time, such as the surrounding environment, driving conditions and directions;Smart Cities that need a large number of sensors connected together;All cases in which a real-time analysis is required, such as production systems that must be able to react to events as they occur, to financial institutions that use data to inform commercial decisions or monitor fraud .An excellence in Fog Computing:www.caligoo.comCaligoo's analysis://www.caligoo.com/wp-content/uploads/2018/09/IoT.pdf
The acceleration of the 4.0 paths of Italian companies, is pushing on the one hand the protagonists of the sector to question the future of Smart Manufacturing technologies and, on the other, to seek ever more interesting moments about the future prospects of the manufacturing industry.We have identified the most important events of the year that has just begun, precious opportunities in which the exchange of new ideas and the sharing of projects can reveal new trends and new opportunities.The first appointment will be at the BAU, from the 14th to the 19th of January in Munich, an occasion to meet managers and companies from all sectors to exchange ideas and information.The 13th edition of A & T, Automation & Testing, the trade fair dedicated to Industry 4.0, measurements and tests, robotics and innovative technologies will kick off in Turin in February.
During the 2018 edition emerged the sectors that are more inclined towards implementations of IOT technologies.
In the first place the automotive sector, followed by general industry, then the mechanical, mechatronics and electronics sector.Even though in a smaller part, 4.0 also attracts the food & beverage sector; food is an area that is increasingly moving in this direction.
For this an event that will be an opportunity to discover the innovations around these issues will be the Sigep, in Rimini from 19 to 23 January.In March we enter the heart of Industry 4.0 with MECSPE, the exhibition dedicated to technologies for innovation in the manufacturing industry, in Parma on March 28th, 29th and 30th.
Thanks to the synergy of the 12 thematic halls that offer visitors a complete overview of materials, machines and innovative technologies and unique initiatives such as the Digital Factory 4.0, the event is the Italian way for industry 4.0.Internationally, the most important trade fair of the year will be in April in Hannover.
Selected by the world's most influential companies in the industrial field Hannover Messe is a magnifying glass on the future of the industry.Also in April, from 8 to 14, again in Germany, but this time in Munich, the most awaited event is Bauma.
Digitization, sustainability and efficiency are the three macrotrend that stimulate the industry and Bauma as "Heartbeat of the Industry" is a point of reference for deepening these issues.
The Internet of Things sector has been the protagonist of an annual growth of 50% reaching almost 3 billion euros. These are the data that emerge from the Research on the Internet of Things of the School of Management of the Milan Polytechnic which highlights how the market has been the gas meters and the connected cars, while among the most promising areas of use are the Smart Home, Smart Cities and the Industrial IoT. The research also shows that 79% of Italian consumers are willing to buy products for the Smart Home, but only one in four will do so within 12 months. As for Smart Cities, 60% of Italian municipalities with over 20,000 inhabitants have already started projects especially for the management of mobility and smart lighting (Osservatorio Internet of Things, School of Management Polytechnic of Milan).
"The Internet of Things offers the possibility to give new life to objects" - says Gabriele di Matteo in the workshop "Dialogue between a washing machine and a toaster - The Revolution 4.0 generated by the Internet of Things" online at www.smauacademy.it and in his book published by Hoepli. - "Imagine the advertising billboard: an instrument already known 5,000 years ago and that today, with the IoT is able to provide information in real time. This is what a famous airline in London did in Piccadilly Circus, placing an apparently normal advertising poster. As soon as the sky is flown over by an airplane of your company, near the square, the billboard indicates the origin, the destination of the flight and in some cases the minutes of delay. In the same way the tennis racket is no longer just a racket, but with sensors installed in the handle it is able to give detailed information on sports performance: on the speed of the blow or on how many times it is wrong and why ". "The Iot however," - specifies Gennaro Persano, supervisor of Smau Academy with the workshop "Giving life to objects: the Internet of Things" - "does not mean only remote management of hardware devices, but it means completely reinventing business processes and have the opportunity to collect huge amounts of data - Big Data - that can help companies make decisions and develop forecasting models."
Among the areas in which IoT technologies are spreading is Agrifood, an area in which these technologies can provide important support for farmers' decision-making activities. By inserting sensors inside the ground it is possible to obtain important information, for example, on humidity and soil temperature.
In Smart Cities you can find widespread examples of using the Internet of Things, especially within Municipalities with over 20,000 inhabitants. An example is the City of Naples that has launched a real "energy challenge" with other European capitals to reward the most virtuous families. Naples, in fact, is involved together with Berlin and Brussels in the DOMINO project which translates into a challenge on energy saving that involves more than 1200 families for each urban reality. Thanks to the free use of adapters / smart plugs, families can measure the electricity consumption of their appliances and, with the suggestions provided, reduce bill costs and polluting emissions. The most virtuous families, as well as having an immediate confirmation in the bill, are also rewarded with green prizes like electric bicycles and discount coupons of various types. Dedicated to environmental monitoring, the solution of Tree Voice, a startup of Tim #Wcap that, through a small IoT device that is inserted - without being invasive and harmful - directly inside the plant, is able to analyze and collect a lot of information coming from the tree to send them promptly to a central server that processes them and advises those responsible in case of various dangers to avoid numerous accidents resulting from bad weather or tree diseases in the city. Another example of how the IoT can be applied to the concept of Smart City comes from the Nexus startup. The startup presented to Smau Safe Underpass, a system that monitors the flooding status of the underpasses and, in the event that the water level becomes dangerous, warns drivers, blocks the passage and sends an alert to a remote management center who will be aware of the problem in real time and can make decisions much faster and more precisely. The use of the new LoRa technology allows to cover distances of 15Km drastically reducing energy consumption.
In the domestic field there are numerous applications of Smart Home, including Jarvis, "smart robot" for the home and office, created by the Iooota startup in Bologna specialized in IoT solutions, which allows users to manage and control in a very simple way, direct and wherever they are (from the bed as well as from the other side of the world), different parameters such as energy saving, lighting, consumption control, the safety of their spaces and that of their loved ones, their own appliances. And it is also able to intervene in real time in situations that, in a hurry or distraction, can happen in everyday life.
Among the various industrial applications, the IoT can provide an effective aid in the maintenance and monitoring of machinery. The Minerva Omega Group, a consolidated reality in the food sector that deals with designing and producing a wide range of machines and systems for processing and preserving food products, has received the Smau Innovation Award for giving added value to its products through the insertion of the IoT. The company, in fact, has decided to create a Spin-Off, with the aim of doing research and development specialized in this sector. In 2013 he created the DSC Nexus, which today not only produces added value to company products, but also allows the Group to be partners of other companies, even competitors, management customers and customers who request ad hoc projects. To achieve this result, specific hardware has been developed following the specifications of the IoT, while for the software, through the Solair / Microsoft platform, the data acquired by the machines are extracted, processed with specific algorithms and synchronized also with external systems (ERP, CRM, etc.) and then be integrated into business processes. Thanks to the project, in two years, the business has expanded both the company and the end customer with increased know-how that today allows the Group to provide customized, modular and scalable solutions and an expansion of the target of the interlocutors, thus differentiating itself from the other competitors on the market.
The IoT market is booming, interest is growing and new scenarios are developing. In this context, big players and startups, together, can create new projects that can increase the competitiveness of companies and improve services to citizens. In Smau, with its Roadshow around Italy, the task of turning the spotlight on these experiences and sharing them with companies and public administrations of our country.
Technology has invaded the most diverse sectors: in everyday life we refer to Google for any doubt, we control appliances through mobile app and receive information from our cars connected to the internet while we drive. Even in the industrial world, we are increasingly pushing towards the use of technology with the primary objective of optimizing production and therefore reducing waste. The set of processes that determine a connection between manufacturing production and data is Industry 4.0.
These technologies, through the interconnection of machinery and plants, personnel and production environments inside or outside the factories, will provide a series of data that can be used to obtain a series of advantages, previously impractical. Starting, for example, from an increase in efficiency in production processes and to pave the way for the development of new competitive advantages, for example in terms of time to market and production costs.
The technology that makes these connections possible is the Internet of Things, that is, the set of objects that communicate with each other through networks.
With the increase in opportunities, however, the complexity and volumes of data also increase.
The recent data provided by the Industry 4.0 Observatory of the School of Management of the Polytechnic of Milan estimate the turnover generated in 2017 by Industry 4.0 2.4 billion, an increase of 30% compared to the previous year, while World level analysts of Markets & Markets estimate estimates of $ 152.31 billion by 2022. The Italian market, albeit on the rise, has a turnover that is slightly more than one billion euros.
Developing a process to transform data into usable information is a key part of the success of IoT and Big Data. Companies need to think about the quality of the data they are inserting and designing their systems to optimize this process. With the continued growth of connected devices, organizations will have more opportunities to use them to gather useful and relevant data that can improve their processes to really start transforming.
We are increasingly talking about Industry 4.0, the Internet of Things (IoT), the fourth industrial revolution, the digital disruption. Industry 4.0, thanks to a technological mix of automation, information, connection and programming, allows monitoring the production process and consequently improving the phases. But what are the main advantages of this approach?
Here are the first 5:
1. Improvement of productivity
The technology allows you to monitor all sectors of the company in real time. Understanding how processes take place means that gaps and strengths are most evident and therefore monitoring their productivity.
2. Collection of data
It also allows to collect a lot of data, which if interpreted correctly can also be used to anticipate needs and especially future crises.
3. Energy saving
Having always updated data means being able to control the resources that are used in the production process. Each part of the process can thus be optimized by reducing waste of time and energy.
4. Customer-supplier relationship optimization
Thanks to technological transformation, internal and external logistics also improve and storage costs fall above all. Having a warehouse updated in real time, in fact, allows SMEs to evaluate what to buy and produce, avoiding unnecessary waste. All this translates into a better relationship with suppliers and final customers.
5. Reduction of expenses
The reduction of expenses is a natural consequence of the optimization of any process in which waste is reduced. Thanks to the monitoring of the energy consumption of the plant, thanks to the information provided in real time by the objects of the Internet of Things. Cloud computing systems, on the other hand, make many of the devices used useless. As a result, maintenance costs also fall.
Technologies based on the Internet of Things are used more frequently than one might imagine. The objects we use on a daily basis are often those that are based on this type of technology, which connects the objects of our daily lives to a device or directly to each other via an internet network.A sensor that warns us if the window is open based on the room temperature detected by the thermostat, a video camera that sends us an email thanks to motion sensors and an app that manages the lighting in the house. These are some of the examples that can be given to explain the possibilities offered by the Internet of Things.At the Salone del Mobile in Milan, several manufacturers took the opportunity to present the new technologies implemented in household appliances (browse the gallery here). The stand dedicated to new technologies, FTK (Technology For The Kitchen), is the focal point for these innovations, such as the app that allows simultaneous management of all the appliances in the home.This platform is useful if we want to start the oven pre-heating from the office or switch on the dishwasher from the bedroom. Even the coffee machine can be controlled remotely with the possibility of creating a playlist of different coffees. Imagine you're having dinner with friends and everyone has different coffee preferences; thanks to the playlist, all you have to do is place the cup and the machine will start delivering the different drinks in sequence.The integrated cameras are what we are most curious about: there is the fridge that takes a photo every time it is closed, which is sent directly to our device so we can consult it from the supermarket, or the oven whose door is a touch screen that allows us to watch the cooking situation without having to open it.We have been following the Smeg case closely and the app that allows you to send commands to the oven and dishwasher directly from your tablet. Thanks to this platform it is possible to start the oven by simply selecting a recipe, which can be loaded quickly and easily, or send a washing programme to the dishwasher and monitor its consumption. All these objects have in common that they use the Internet connection to be efficient.
Usability is at the heart of these types of applications that allow the user to understand the functionality of the appliance and make the most of it.
The technology applied to these kinds of products has a huge potential and more and more everyday objects will implement the use of connections through IoT.