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Altroconsumo
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CocaCola
Dana
Prometeon
Seta
Verdissima
App IOS
App IOS
App Android
App Android
Web
Web
Wearables
Wearables
IoT
IoT
Webapp
Webapp
E-commerce
E-commerce
UX/UI
UX/UI
27/09/2022

The importance of UX and UI.

As already described in this article, the UI is the set of graphical choices that allow the user to interact with the website or app, while the UX is the strategy to improve the experience of users or visitors when they connect to a website or app.Since the main goal of any company is to increase sales and boost its business growth, UX and UI Design plays an essential role in this, because it improves the user experience and customer satisfaction, helps to win the trust of consumers, through the study of a simple, intuitive and easy-to-use design, created specifically with its target audience and its needs in mind.Investing in good design serves to:Increase conversion rates: if the company wants to sell its products and services an engaging and interactive UX/UI will keep users engaged, leading them to buy and subsequently to build loyaltyIncrease sales and maximise ROI: with a well-structured UX/UI, users will find the right product for them and buy it in just a few clicks. Satisfied customers often become loyal to the brand and return to buy and in the meantime recommend the brand to others, thus increasing the company's ROIDevelop a solid brand identity: a well-developed UX/UI attracts users and increases the credibility and trustworthiness of the companyAt Moko, we design websites and apps with the end user in mind to make their experience easy and simple in order to create value for them and for the company.Discover our landing page and all our projects.

20/09/2022

Stages of app development.

The mobile industry is growing rapidly and the demand for mobile app development is increasing every day. But at the basis of developing a mobile app or web app there must be an idea and a good market analysis to know your company's target audience and competitors, so that the project comes to life and is successful.The steps to be followed for this to happen are as follows:Analysis of the customer's request and feasibility study by researching the target market and ideal customers, in order to have a clear idea of what the customer's need is and what requirements have to be met for the software development, and the definition of how the customer expects their app to work, through the creation of a blueprint, to have a clear vision of what the requirements are, the work needed, the goals and the expected results of the projectRealisation of the storyboard, i.e. a visual representation of the user interface of the app, showing the screens of the app and the connections between these screens. A great deal of attention must be paid to usability and user experience: only with an in-depth study of in-app behaviour patterns can a mobile product be created that meets the user's objectives and exceeds their expectationsFrontend and backend developmentTesting to verify that the functioning of the application complies with all the specifications that were established in the analysis phase and the correctness of the design and development phasePublication of the app in the relevant stores or in private mode (if the app is for internal use)Implementation of functionalities and maintenance for proper functioning of the appObviously, during the analysis phase, the type of app to be developed will also be chosen to better meet the company's needs. The app types are:Native apps - these are developed specifically for each operating system (Android or iOS) and allow a high degree of customisation. For iOS we use the Swift language, while for Android we use KotlinWeb Apps - are real web pages optimised for the mobile world, created with languages such as JavaScript or HTML that do not need to be installed on the device, but are used via a web browserCross platform or hybrid apps - programmed using a single code that is interpreted and adapted for each operating system. Compared to native apps, they are simpler and quicker to develop and application maintenance is easier.If you are looking for a digital solution and have an idea for your business, contact us. Our team of experts will be able to advise you on the best choice for your business.

13/09/2022

Why should you invest in an app?

Research has shown that there are 80 million smartphones in Italy, compared to a population of 60 million. Mobile devices are mainly used to access social networking and shopping apps, to search for information and read news; apps dedicated to music and fitness and health are also widely used.This data confirms the fact that smartphones are the preferred tool for accessing the web; consequently, it is clear that companies need to ask themselves whether they should invest in the development of an app for their brand.So the question arises: why invest in app development? The answer is simple: to engage and retain customers. In an app, it is easier to navigate, find what we are looking for and save it as a favourite, compared to a website, albeit optimised for mobile devices.The benefits are numerous, including:Increasing visibility and strengthening the brand image: the app is not just another channel (in addition to social), but an extension of the brand, always at your fingertips and under the eyes of your customersCustomer loyalty: with just a few taps, users can communicate with the brand and the company can stay in touch with its customers and/or potential customers 24 hours a day. In this, apps are very useful for personalising communication, optimising the user experience and increasing conversion rates.Optimise customer service: customer care is of key importance and thanks to apps it is possible to offer a fast and functional service.Use smartphone functionality: apps can interact with the camera, GPS and many other applications on the smartphoneAccess content offline: apps can perform many functions and offer users content without an internet connectionClick on the tags to see our app development portfolio and if you have an idea for an app, contact us. Our team of experts will be able to advise you on the best choice for your business.