Why should you invest in an app?

Research has shown that there are 80 million smartphones in Italy, compared to a population of 60 million. Mobile devices are mainly used to access social networking and shopping apps, to search for information and read news; apps dedicated to music and fitness and health are also widely used.This data confirms the fact that smartphones are the preferred tool for accessing the web; consequently, it is clear that companies need to ask themselves whether they should invest in the development of an app for their brand.So the question arises: why invest in app development? The answer is simple: to engage and retain customers. In an app, it is easier to navigate, find what we are looking for and save it as a favourite, compared to a website, albeit optimised for mobile devices.The benefits are numerous, including:Increasing visibility and strengthening the brand image: the app is not just another channel (in addition to social), but an extension of the brand, always at your fingertips and under the eyes of your customersCustomer loyalty: with just a few taps, users can communicate with the brand and the company can stay in touch with its customers and/or potential customers 24 hours a day. In this, apps are very useful for personalising communication, optimising the user experience and increasing conversion rates.Optimise customer service: customer care is of key importance and thanks to apps it is possible to offer a fast and functional service.Use smartphone functionality: apps can interact with the camera, GPS and many other applications on the smartphoneAccess content offline: apps can perform many functions and offer users content without an internet connectionClick on the tags to see our app development portfolio and if you have an idea for an app, contact us. Our team of experts will be able to advise you on the best choice for your business.

Research has shown that there are 80 million smartphones in Italy, compared to a population of 60 million. Mobile devices are mainly used to access social networking and shopping apps, to search for information and read news; apps dedicated to music and fitness and health are also widely used.

This data confirms the fact that smartphones are the preferred tool for accessing the web; consequently, it is clear that companies need to ask themselves whether they should invest in the development of an app for their brand.

So the question arises: why invest in app development? The answer is simple: to engage and retain customers. In an app, it is easier to navigate, find what we are looking for and save it as a favourite, compared to a website, albeit optimised for mobile devices.

The benefits are numerous, including:

  • Increasing visibility and strengthening the brand image: the app is not just another channel (in addition to social), but an extension of the brand, always at your fingertips and under the eyes of your customers
  • Customer loyalty: with just a few taps, users can communicate with the brand and the company can stay in touch with its customers and/or potential customers 24 hours a day. In this, apps are very useful for personalising communication, optimising the user experience and increasing conversion rates.
  • Optimise customer service: customer care is of key importance and thanks to apps it is possible to offer a fast and functional service.
  • Use smartphone functionality: apps can interact with the camera, GPS and many other applications on the smartphone
  • Access content offline: apps can perform many functions and offer users content without an internet connection

Click on the tags to see our app development portfolio and if you have an idea for an app, contact us. Our team of experts will be able to advise you on the best choice for your business.

Ultime news

18/04/2024
The Essential GPTs: How Technology is Revolutionizing Businesses

In recent years, artificial intelligence (AI) has revolutionized the way businesses operate around the world. Among the many innovations that have dominated the scene, Generative Pre-trained Transformers (GPTs) have emerged as one of the most powerful and versatile technologies available. But what exactly are GPTs and why are they so crucial to modern businesses?What are GPTs?GPTs are AI models that use machine learning to generate text and understand its context. Developed by OpenAI, these models are pre-trained on massive amounts of text from the Internet and other sources, allowing them to understand and generate natural language with astonishing accuracy.How do GPTs work in companies?Companies use GPTs in a wide range of applications, including:Content Generation: GPTs can be used to create high-quality written content, such as articles, product descriptions, social media posts and much more. This not only saves time and resources, but also ensures consistency in style and tone.
 Virtual Assistance: Chatbot-powered GPTs can answer customer questions quickly and effectively, improving the overall customer experience and reducing the need for human intervention.
 Data Analytics: GPTs can analyze large amounts of unstructured data, such as customer feedback, online reviews and social media sentiments, to extract valuable insights into market trends and consumer preferences.
 Machine Translation: With their ability to understand and generate natural language in multiple languages, GPTs can be used to automatically translate documents and communications, allowing businesses to expand into new global markets.
 The importance of GPTs for companiesGPTs offer a number of significant benefits for businesses, including:Operational Efficiency: By automating repetitive tasks and manual labor, GPTs allow companies to reduce costs and increase operational efficiency.
 Personalization: Thanks to their ability to understand context and individual preferences, GPTs can create personalized experiences for customers, improving customer engagement and loyalty.
 Innovation: The use of GPTs opens up new possibilities for innovation, allowing companies to develop completely new or improved products and services.
 Competitiveness: Companies that adopt GPTs effectively can gain a significant competitive advantage by distinguishing themselves from the competition and better meeting customer needs.​​​​​​​In an age where technology powers every aspect of business operations, GPTs stand out as one of the most valuable resources available to businesses. With their ability to understand and generate natural language, these AI models are fundamentally transforming the way businesses create content, interact with customers and analyze data. For companies seeking to remain competitive in an ever-evolving marketplace, the adoption and effective integration of GPTs has become not only a wise choice, but also a prerequisite for future success.GPTs (Generative Pre-trained Transformers) represent the latest frontier of artificial intelligence and are revolutionizing the way companies operate. These advanced language models, capable of generating human-quality text, offer a number of advantages that make them valuable tools for business success.Automate repetitive tasks: One of the main benefits of GPTs is their ability to automate repetitive and time-consuming tasks, such as generating reports, drafting emails, and creating marketing content. This frees employees from tedious tasks and allows them to focus on more strategic and creative tasks.Improved Customer Service: GPTs can be used to significantly improve customer service. For example, they can be used to create chatbots that can answer customer questions quickly and accurately, 24/7. Additionally, they can be used to analyze customer conversations and identify areas where the service can be improved.Marketing personalization: GPTs allow you to personalize marketing campaigns more effectively. By analyzing customer data, they can create targeted messages that address each individual's needs and interests. This increases the likelihood that customers will engage with brand messages and convert.New Product and Service Development: GPTs can be used to generate ideas for new products and services. By analyzing market data and industry trends, they can identify opportunities that might otherwise be overlooked. Additionally, they can be used to create product prototypes and test different ideas with customers.Increased Productivity: Overall, GPTs can help increase employee productivity by automating tasks, improving communication, and providing valuable information. This can lead to reduced costs and increased profits.It is important to highlight that GPTs are still under development and that their implementation in companies presents some challenges. For example, it is important to ensure that the data used to train models is accurate and free of bias. Furthermore, it is necessary to develop guidelines for the ethical and responsible use of this technology.However, the potential of GPTs for businesses is enormous. Companies that are able to adopt this technology effectively will be able to gain significant competitive advantage and thrive in the age of artificial intelligence.Ultimately, GPTs are versatile tools that can be used to improve almost any aspect of a business. Companies that are able to make the most of this technology will be able to reach new levels of success.

11/04/2024
Improving Business Efficiency: The Importance of Expense Report Management Software

In the modern era of business, where efficiency and precision are critical to business success, the adoption of targeted technological tools becomes increasingly crucial. Among these tools, software for managing expense reports stands out for the importance they play in simplifying business processes and optimizing financial resources. These tools not only automate repetitive tasks related to expense management, but also offer a variety of benefits that can make a difference for businesses of any size. Let's take a closer look at the importance of these software and the benefits they bring.1. Process AutomationOne of the main benefits of adopting expense report management software is the automation of manual processes. Eliminating the need to fill out spreadsheets or paper, employees can record expenses in real time through the mobile app or web platform. This not only saves valuable time, but also reduces the risk of human error, improving data accuracy and reliability.2. Greater Transparency and ControlWith expense report management software, companies gain greater transparency and control over business expenses. Managers can monitor employee expenses in real time, identify any anomalies or violations of company policies and take timely action. This level of control helps prevent fraud and abuse, ensuring responsible financial management.3. Saving Time and ResourcesProcess automation and increased transparency allow companies to save valuable time and resources. Employees no longer have to spend hours filling out and approving expense reports, but can focus on activities that generate added value for the company. Additionally, reducing errors and fraud helps save money and preserve company reputation.4. Regulatory ComplianceExpense report management software is designed to ensure regulatory compliance, helping businesses comply with tax laws and regulations. These tools track the information needed for tax reporting and generate detailed reports that can easily be provided to the relevant authorities in the event of an audit.5. Improved Relations with EmployeesAdopting expense report management software can also improve employee relations. By reducing bureaucracy and simplifying processes, companies demonstrate that they take the well-being of their employees seriously and value their time. Additionally, automating expense reimbursements ensures that employees are reimbursed in a timely manner, improving overall employee satisfaction.In conclusion, using expense report management software represents a valuable investment for companies, which brings numerous tangible benefits. From automating processes to reducing costs and improving employee relations, these tools play a vital role in improving business efficiency and ensuring responsible financial management.In addition to the advantages listed above, it is important to highlight that expense reporting software can be customized to the specific needs of each company. Some solutions offer advanced features such as travel management, travel and hotel booking, integration with company accounting and creation of customized reports.The adoption of expense report management software represents an important step towards the digitalisation of business processes, with a positive impact on efficiency, productivity and regulatory compliance.We talked about it in a dedicated landing page.