The customer's challenge
Dana relied on Moko to design and develop an innovative and customized platform to support the sales force. The main objective was to create an effective tool for consulting and sharing products, accessible both during the presentation and sales phase. The platform had to integrate advanced features, ensuring an optimal user experience and the possibility of always keeping product information updated.
The custom solution
We developed a web app accessible both publicly and via login for users authenticated via Dana Active Directory, optimized for use on desktop and tablet. The platform is based on a "tree" structure that allows for smooth navigation between areas, categories, subcategories, ghost variants and products. Each product sheet includes detailed information, attachments and 3D images, with a particular focus on "hot areas", clickable to redirect to specific products or variants. Content management has been simplified thanks to a dedicated Content Management System (CMS), which allows the platform to be constantly updated and enriched with new information. During development, particular attention was paid to the testing phase, to ensure that the solution was robust and reliable.
The results obtained
The platform created offers a complete and intuitive environment for consulting and sharing product sheets. Thanks to the responsive design and different layouts, the system automatically adapts the graphics to ensure an optimal user experience on each supported device. This tool represents a fundamental support for Dana's sales force, making the presentation of products easier and improving accessibility to the necessary information.
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