Product Finder

Category
Web Applications
Customer
Dana

Challenge

DANA asked Moko to design and develop an innovative customised platform to support the sales force, dedicated to consult and share DANA products.

Solution

Create a webapp with public access and, for DANA users, from the Active Directory and visible from desktop and tablet devices.
The "tree" structure, controlled by a special CMS, allows navigation by areas, categories, subcategories, ghosts and products.
In addition to basic information, attachments and 3D images, the focus is on "hot areas", click-sensitive areas with redirection to the relevant product or product variant.
Thanks to the Content Management System, for entering and editing content, the platform is always up-to-date and enriched with new information.
Particular attention has been paid to the testing phase.

Result

Creation of a complete and intuitive environment with the possibility of easily consulting and sharing the product sheet.
A very useful tool for sellers in the presentation and sales phase.
Thanks to the different layouts, the system responds with the most suitable graphics for an optimal UX/UI.

Approfondimenti:  sales app UX - UI product finder

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