5 golden rules for User Experience

Reading what Google reports at the following link, we can only agree with the 5 golden rules to follow, if you want improve a website using the User Experience.

The objective of the vast majority of web pages is that of capturing attention, generating engagement and pushing for action, and how you can to do?

1. The message must be incisive
2. Reduce the text to the essentials
3. The eye wants its part
4. Eliminate too much
5. Associate a clear value proposition with the CTA (offer the reader a reason to take an action)