5 trends of 2019 according to Forbes

September is around the corner and with it many new features. &` In fact, it is in this period that we begin to deal with the year to come. and, looking ahead to 2019, Forbes has answered the question “What will happen? in marketing in 2019?"" through 5 key points.

1. People will always give more and more. Trust friends and content with a good reputation rather than ads.

We know that today people tend to move away from advertising. traditional, preferring other sources. Already in 2015 a Nielsen study showed that the most friends come first, brand websites, editorial sites second and finally reviews. This doesn't mean there won't be more space for ads, indeed, ads will be considered more if they are of quality.

2. Creativity will predominate on conformity.

Making a difference means having greater relevance from a creative point of view. But what does it mean to be creative today? Go against the current. In an era where communication is almost exclusively digital, risking content dedicated to the traditional press or even to the classic newsletters delivered by paper mail can be a reason for success. This is just one example, but encourage you to consider integrated campaigns and creative distribution tactics that focus on ways to engage audience members that their industry competitors may not be considering. 

3. The winners will be those who break down internal barriers.

Leading companies are built on departments that work together. Creating engaging content is not the only thing It's just a marketing question, but great content can help you. fuel other parts of the company, enhancing talent, reducing costs and improving relations with investors.

4. Understand how your customers communicate.

Customers expect companies to communicate with them in the way they prefer. If we wanted to make an even more precise prediction Far away, almost 50% of all searches will be performed through voice search by 2020. Here's why is so It is important for marketers to be aware of their customers' communication preferences.

5. Authenticity and relationships will win over technology and automation.

There is no way to stop marketing automation and technology. These advancements help marketers grow more effectively. effectively, make better decisions and save money. Although automation can cover tasks basic, it is It's important to do your best to add a personal touch or offer direct help whenever possible.

These trends we'll see in 2019 are actually phenomena which, even if less evident, are already Now. Yes, when we talk about forecasts it is it is enough to look at the present to understand the possible evolutions.