Adapt apps and sites over time

In this article, Google gives us some examples of companies that have managed to adapt their experience to new forms of business/utility for users.

Some ideas of interest:

• we often have to change strategy quickly, finding new opportunities market
• not all projects can be a success
• loyalty and word of mouth are the most effective marketing weapons. powerful
• never lose sight of your origins and your mission
• new projects and new collaborations, they are always a stimulus for everyone
• listen with self-criticism to customers' suggestions

Some fundamental principles for companies:

1. agility
2. innovation
3. open-mindedness