Also in Italy Google Shopping via Merchant Center

Google Shopping is now also active in Italy, Spain and the Netherlands. The idea is that the search engine can be a useful meeting tool between those who sell and those who buy, therefore an ad hoc service can facilitate the meeting and trigger a greater number of transactions.

The group explains the service like this: «Google Shopping is a product search engine that allows users to find information about items online, compare prices and identify the seller from which to make the purchase. Users can search for products from the Google Shopping homepage (google.it/shopping) and also have the option of clicking on ""Shopping"" in the left panel of the search results page to view results originating exclusively from Google Shopping."" With Google Shopping ""it becomes easier for users to identify which online stores sell the item they are looking for, while sellers have the opportunity to increase sales thanks to the traffic directed to their portals"".

Sellers interested in making the most of the new service need only register for free on the Merchant Center and upload their products: once the search has been carried out, the user will find everything available in the engine showcase complete with suggestions by product category.