Augmented Reality within reach of your smartphone

The present and the future continue to chase each other at a rapid pace. so unexpected that we find ourselves in a world that we thought would only remain in science fiction films.  Today the reality increased is not more an optional feature of our mobile devices, but this is that people expect to find when using their smartphones and tablets. The technology that makes it possible to interact online with offline objects ranges from Beacons, to the QR Code, to Blippar's visual marketing with many other variations.

Beacons are proximity devices. which interact with an app installed on the smartphone via Bluetooth. When you approach a hotspot, the Beacon (a physical device, the size of a stone) sends a message that can report the presence of an offer or news inside a shop, a restaurant, a museum etc. By photographing the QR Code, however, various avenues can be opened: the product sheets expand beyond just the space of the label, the screenshot of the code from a flyer automatically installs the event app and the back of a receipt offers discounts and promotions.

Always real augmented, we speak with theBlippar application which, thanks to the mobile device's camera, recognizes objects. A browser made of images that frame what that surrounds us recognizes what it is, detects related words and allows us to deepen the search. For example, framing a musical instrument will detect what it is, I will postpone to a descriptive page and will open video tutorials to learn to play. The same can be done in terms of digital marketing. By framing the company logo, the app will activate multiple features ranging from the most simple, such as the interaction with a container (a can that dances in time to music or the green design on a famous glass that comes to life), to the most interesting as the list of ingredients, the store locator, special offers…

The idea of ​​having the possibility of having the possibility to transform static objects into objects that interact with a mobile device, meets user expectations and is the path that most marketers influencers are traveling more and more.