How to survive useless inventions

How many times have you thought that there are useless mobile apps for smartphones and tablets to do anything except make coffee? Well, now there is an app that, through the heat of the battery and a special cover, also makes coffee. For now this is just the project of a startup launched by two young Italians. The question we ask ourselves now is: is it really necessary?

Technology makes our lives easier, with an app we turn appliances on and off, water the plants, check the expiry dates of the products we have in the fridge, etc. Not to mention the artificial intelligence that supports us when we take a wrong turn, are looking for a restaurant or a tourist destination.
All of this is certainly a great revolution if you consider that all activities that we delegate to our electronic devices, are also those that we no longer have to worry about. worry because it is they are the latest useful inventions.

C’’ a hi-tech device that seemed to have to revolutionize the world of household appliances and instead it was a flop revealed: Juicero, the absolutely useless fruit juicer. The “blender” in fact it squeezes sachets that already contain fruit. cut and blended, activity that you can easily made by hand. The machine, for a cost of 699 dollars, was turned out to be totally useless as you can easily buy the bags with the fruit inside, open them and crush them with your hands directly into the glass without having to use the expensive press.

There are many useless inventions that can be mentioned and which every time make us wonder if they are really necessary. The desire to create new things sometimes distracts attention from the real need. Do we need the automatically rotating fork to roll spaghetti? Shoe umbrellas? About the typewriter that connects to the tablet? Probably not.
Rely on professionals capable of studying the real needs of the public and the customer is the first step to ensure that technology is one of the levers of innovation.