E-Commerce, best practices.

Wolfgang Digital has released a study on theE-Commerce Benchmark KPI for 2017 on a sample never reached until now: 143 million website sessions.

Thanks to this study, some important points have been identified that can help evaluate the performance of your business. online and understand which metrics to observe to achieve success in online commerce.

One of the most important aspects interesting points detected by Wolfgang Digital concerns the Google platform. People trust Big G: when a website appears on Google it achieves higher conversion rates. high by consumers.

Another interesting point is the relationship between Mobile and desktop: Mobile is gaining more and more users, but the desktop is still the one with the highest turnover. 2017 is the first year in which Mobile (52%) claims more sessions compared to desktop (36%) and tablet (12%) combined. Desktop, however, generates 61% of all online revenues, with more high probability to convert: 164% more of those who browse on their cell phones. Plus, when desktop users convert, they spend an average of 20% more compared to mobile shoppers. This represents an interesting phenomenon and that is that people tend to approach products through mobile devices, but prefer desktop platforms to complete the purchase.

This which is emerged and also that anyone who buys on an E-Commerce and comes back again easily turns into a loyal customer. The conversion rate therefore has a positive correlation with return traffic. This translates into the importance of attentive and continuous customer care.

Speed The site's page loading average is another factor that influences the possibility for a user to reach conversion. The recommended 2 seconds can be exceeded up to a maximum of 6 seconds, but in general there is an inverse correlation between average load time and revenue growth. Reducing the average loading time by 1.6 seconds would increase annual revenue growth by 10%.

There are many factors that should not be underestimated and those approaching online commerce can contact a team of professionals in the sector to ensure that every KPI is taken into account.