SEO mistakes you should avoid

When it comes to SEO, one should try to be as honest as possible and always explain that most of the things one says/does are interpretations of experience, because no one really knows exactly how Google works, and especially for how long a rule can continue to be valid.

There are, however, a number of mistakes that can compromise your website's ranking:

• Keyword repeated too frequently - exceeding the use of keywords, as well as making the site's ranking worse, also makes it boring and unnatural to read the text, worsening the user's experience
• Incorrectly managed metatags - the main ones are Title and Description, which must not be repeated on the pages, must not be too long and, above all, must always be present.
• Well structured links - interlinked pages within our site should always be active.
• Copied content - copying texts from other sites potentially exposes you to being penalised by the search engine.
• Badly written content - texts must always be interesting and relevant to who we imagine to be the end user of our site, otherwise we will not get traffic that matches our expectations.
• Inappropriate URL of pages - the address of the pages should be as in line as possible with the content of the page.
• Do not generate a sitemap - providing the search engine with a sitemap means showing the way for the bots to scan the site, i.e. making it easier to read the content that is most important to us.