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SEO mistakes you should avoid

When it comes to SEO, one should try to be as honest as possible and always explain that most of the things one says/does are interpretations of experience, because no one really knows exactly how Google works, and especially for how long a rule can continue to be valid.There are, however, a number of mistakes that can compromise your website's ranking:Keyword repeated too frequently - exceeding the use of keywords, as well as making the site's ranking worse, also makes it boring and unnatural to read the text, worsening the user's experienceIncorrectly managed metatags - the main ones are Title and Description, which must not be repeated on the pages, must not be too long and, above all, must always be present.Well structured links - interlinked pages within our site should always be active.Copied content - copying texts from other sites potentially exposes you to being penalised by the search engine.Badly written content - texts must always be interesting and relevant to who we imagine to be the end user of our site, otherwise we will not get traffic that matches our expectations.Inappropriate URL of pages - the address of the pages should be as in line as possible with the content of the page.Do not generate a sitemap - providing the search engine with a sitemap means showing the way for the bots to scan the site, i.e. making it easier to read the content that is most important to us.

When it comes to SEO, one should try to be as honest as possible and always explain that most of the things one says/does are interpretations of experience, because no one really knows exactly how Google works, and especially for how long a rule can continue to be valid.

There are, however, a number of mistakes that can compromise your website's ranking:

  • Keyword repeated too frequently - exceeding the use of keywords, as well as making the site's ranking worse, also makes it boring and unnatural to read the text, worsening the user's experience
  • Incorrectly managed metatags - the main ones are Title and Description, which must not be repeated on the pages, must not be too long and, above all, must always be present.
  • Well structured links - interlinked pages within our site should always be active.
  • Copied content - copying texts from other sites potentially exposes you to being penalised by the search engine.
  • Badly written content - texts must always be interesting and relevant to who we imagine to be the end user of our site, otherwise we will not get traffic that matches our expectations.
  • Inappropriate URL of pages - the address of the pages should be as in line as possible with the content of the page.
  • Do not generate a sitemap - providing the search engine with a sitemap means showing the way for the bots to scan the site, i.e. making it easier to read the content that is most important to us.

Ultime news

23/11/2021
A marketing tool: NFC technology

NFC (Near Field Communication) technology, an evolution of RFID, enables contactless two-way data transmission between two devices that are just a few inches apart (four or five, for security reasons).NFC tags are small chips that allow this type of interaction with an NFC reader, which can be a smartphone or tablet.Tags can be programmed to perform different actions, for example they are widely used for:Transmit information in public places, in fact it is a technology widely used in shopping malls or museums and places of interestConnect different devices in a simple and fast wayGive an immediate reading of the condition of an object or machineryActivate or deactivate a phone setting (e.g. alarm clock)What many people don't know is that it can be a valuable tool for marketing activities because, if used properly, this technology can stimulate engagement and improve the relationship between the customer and the company, so that the customer is more motivated to buy a product.For example, tags placed on the product can offer useful information on how it was made, what materials were used and the processes involved; they can also give information on how to use and take care of it.Moreover, thanks to the unique ID of the tag, the product's authenticity is guaranteed and counterfeiting is impossible. It also makes it possible to link the product to its legitimate owner and this can be a tool for the company to know who has bought from them, who is the possible second owner (second-hand market) and thus establish a relationship that can lead to complete customer loyalty.We have used this technology to create some very interesting projects.If you want to know more, click the tag.