App Store revenue

Why invest in an app? Why will do more money from cinema.

Through the analysis conducted by financial analyst Horace Dediu, who took into consideration the trend of the App Store's takings from 2008 to the current year, it is It was possible to define some points from which to start to develop projections.

The largest projection interesting is the one that concerns  Revenue from the App Store's application store this year will exceed the revenue of the global film industry. Mobile apps, in other words, now generate a higher turnover than cinema.

To evaluate these data, the turnover of the store dedicated to mobile apps and the payment of developers were compared, also taking into account the multitude of free apps and applications aimed at providing complex services monetized indirectly. Let's think for example of giants such as Facebook, Twitter, Linkedin, Tencent, YouTube, Pandora, Netflix, Instagram, Amazon, eBay, Alibaba, Expedia, Tripadvisor, Salesforce, Uber, AirBnB and many others. All together they generate revenues in the order of hundreds of billions of dollars, which however are not included in the data on the turnover of the app economy. 

""Based on the estimates on the revenue of mobile services and on the engagement of iOS users"", adds Dediu, ""my hypothesis on the activity iOS budget for 2017 is of 180 billion dollars. If we also include the sale of hardware, the iOS economy closed 2017 with a turnover of around 380 billion dollars.""

If the growth rate of the App Store maintains the current growth rate, extending the forecast to 2019, it will be possible to arrive at a higher value of 500 billion dollars a year.

We are increasingly sailing from smartphone and increasingly we will do actions from mobile app, that's why investing in this type of media is also important for company growth.