Google updates the algorithm and rewards the most up-to-date sites

In recent days, Google has announced its intention to modify its search algorithm to facilitate encounters with fresher and more up-to-date results, because this is what the user is looking for: the latest update, the most real situation, the most reliable information. After a few days it becomes clear how the impact of the change could be strong on the general search framework and the first consequences are immediately tangible.

Anything but Caffeine, anything but Google: the new ""Google Fresh"" algorithm changes the ranking of results in 35% of cases, thus representing one of the most impactful changes that Google has embraced to improve the search experience on the engine. The immediate consequence is that all content producers will be rewarded, while the more static sites containing dated information and therefore less useful to the users composing the queries will be rejected.

According to what SearchMetrics found, the relative visibility index can change by several percentage points in a few days, with names like Blogger losing 20% ​​and others such as Napster, Skype, All Things Digital or Huffington Post gaining 10 to 50 percentage points. The immediate results are probably not reliable in absolute terms nor should the percentages be taken as valid in all cases, but the trend is outlined.

Quality content, fast content and updated content. This is Google's new diktat. This is the new paradigm that the SEO world will have to refer to.