The 4 big changes in digital in 2018

The spread of smartphones has changed the behavior of Italians. According to the Censis Report on communication for the current year, almost 60% of people who own a mobile phone prefer to send messages, especially voice messages, rather than make calls. To do this, half of them are chosen. of cases, online messaging platforms, WhatsApp at the top. 50% of users check notifications as their last activity. of the day and as before when you wake up. These habits have brought with them many other behaviors that have changed the way we see platforms, the people who ""inhabit"" them and also the star system.

The great migration.

In addition to the activities more classics, the real novelty is that we prefer our smartphone as a means from which to enjoy content that was previously the prerogative of other means of communication. This is in fact the year of the decline of television. The increase in users of digital video services is one of the biggest changes highlights of 2018: in one year, Italians who watch programs on TV on demand platforms have increased from 11% to 18%, with peaks of 29% among young people under 30. Radio continues to prove to be at the forefront of the hybridization processes of the media system. 80% of Italians listen to the radio mainly when it's time. by car (67%), but also via PC and smartphone. If by radio and television it was When it comes to a migration from one platform to another, the same thing is not the case. occurred for the press. Ten years ago newspapers were read by 67% of Italians, reduced to 37% in the current year. Readership of online newspapers grew from 21 to 26%, not comparable to the decline in printed newspapers. Different is the question is if we take into consideration weeklies and monthlies which remain stable and which also record positive results on the relevant web portals. E-books (read by 8% of Italians) do not compensate for the reduction in book readers which in 2008 reached 60% and today are just over 40%.

More and more Social.

If smartphone users grow, social network users can only grow too, rising from 67% to 72% of the population. From WhatsApp to Facebook, from Youtube to Instagram, which continues to grow, today involving 26% of users, while Twitter drops to 12%.

Digital is young.

It is not surprising to note that it is young people who are moving more nimbly in the digital communication system, exploiting more than anyone else all the opportunities offers. Among those under 30 the share of internet users exceeds 90%, while it is stops at 42.5% among those over 65. More 86% of the former use a smartphone, but only 35% of the latter do so. Young people use all this more which is online: Social Networks, information sites, web TV, web radio.

The end of the star system.

New media are not only changing our habits in terms of platforms, but there is a new approach towards the star system. It's not a case if the Censis report is titled ""Digital media and the end of the star system"". In fact, the document states that ""in the biomedia era half of Italians believe that anyone can become a star, a third consider that to be a celebrity you have to be active on social networks, a quarter say that the stars of the past no longer exist."" then he continues ""only one in ten refers to stars as myths to inspire their lives.""