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The future of marketing: new trends.

Marketing through content to attract new consumers and create a long-lasting relationship is something every company should do.In fact, various research has shown that consumers guide their purchasing choices toward brands that they feel are close to them. Consequently, increasing one's brand reputation, through effective communication strategies and plans, leads to the creation of a reputation built and maintained over time, starting with content that aims to lead to conversion and at the same time inform users.Some of the future trends on which to base your communication and use to create effective and interesting content for your audience are:augmented reality (AR), a technology that allows users to interact with the external environment, taking advantage of elements already present in the environment. For example, it can be use to allow customers to immerse themselves in a simulated world to see and use the products offered.artificial intelligence (AI) to create interactive content. A practical example is chatbots to manage interactions with customers.the metaverse, a shared, immersive and interactive virtual world thanks to tools such as virtual reality (VR) and augmented reality (AR). In this article, we discussed possible uses.sustainability: consumers expect companies to show how they are making a difference in what they are doing to protect the environment and future generations.accessibility; even the Google team recently talked about this in one of their latest articles.

The future of marketing: new trends.

Marketing through content to attract new consumers and create a long-lasting relationship is something every company should do.

In fact, various research has shown that consumers guide their purchasing choices toward brands that they feel are close to them. Consequently, increasing one's brand reputation, through effective communication strategies and plans, leads to the creation of a reputation built and maintained over time, starting with content that aims to lead to conversion and at the same time inform users.

Some of the future trends on which to base your communication and use to create effective and interesting content for your audience are:

  • augmented reality (AR), a technology that allows users to interact with the external environment, taking advantage of elements already present in the environment. For example, it can be use to allow customers to immerse themselves in a simulated world to see and use the products offered.
  • artificial intelligence (AI) to create interactive content. A practical example is chatbots to manage interactions with customers.
  • the metaverse, a shared, immersive and interactive virtual world thanks to tools such as virtual reality (VR) and augmented reality (AR). In this article, we discussed possible uses.
  • sustainability: consumers expect companies to show how they are making a difference in what they are doing to protect the environment and future generations.
  • accessibility; even the Google team recently talked about this in one of their latest articles.

Ultime news

18/04/2024
11/04/2024
Improving Business Efficiency: The Importance of Expense Report Management Software

In the modern era of business, where efficiency and precision are critical to business success, the adoption of targeted technological tools becomes increasingly crucial. Among these tools, software for managing expense reports stands out for the importance they play in simplifying business processes and optimizing financial resources. These tools not only automate repetitive tasks related to expense management, but also offer a variety of benefits that can make a difference for businesses of any size. Let's take a closer look at the importance of these software and the benefits they bring.1. Process AutomationOne of the main benefits of adopting expense report management software is the automation of manual processes. Eliminating the need to fill out spreadsheets or paper, employees can record expenses in real time through the mobile app or web platform. This not only saves valuable time, but also reduces the risk of human error, improving data accuracy and reliability.2. Greater Transparency and ControlWith expense report management software, companies gain greater transparency and control over business expenses. Managers can monitor employee expenses in real time, identify any anomalies or violations of company policies and take timely action. This level of control helps prevent fraud and abuse, ensuring responsible financial management.3. Saving Time and ResourcesProcess automation and increased transparency allow companies to save valuable time and resources. Employees no longer have to spend hours filling out and approving expense reports, but can focus on activities that generate added value for the company. Additionally, reducing errors and fraud helps save money and preserve company reputation.4. Regulatory ComplianceExpense report management software is designed to ensure regulatory compliance, helping businesses comply with tax laws and regulations. These tools track the information needed for tax reporting and generate detailed reports that can easily be provided to the relevant authorities in the event of an audit.5. Improved Relations with EmployeesAdopting expense report management software can also improve employee relations. By reducing bureaucracy and simplifying processes, companies demonstrate that they take the well-being of their employees seriously and value their time. Additionally, automating expense reimbursements ensures that employees are reimbursed in a timely manner, improving overall employee satisfaction.In conclusion, using expense report management software represents a valuable investment for companies, which brings numerous tangible benefits. From automating processes to reducing costs and improving employee relations, these tools play a vital role in improving business efficiency and ensuring responsible financial management.In addition to the advantages listed above, it is important to highlight that expense reporting software can be customized to the specific needs of each company. Some solutions offer advanced features such as travel management, travel and hotel booking, integration with company accounting and creation of customized reports.The adoption of expense report management software represents an important step towards the digitalisation of business processes, with a positive impact on efficiency, productivity and regulatory compliance.We talked about it in a dedicated landing page.
04/04/2024
Moko celebrates 18 years of innovation and success!

Since it was founded, Moko has consistently revolutionized the way businesses manage their operations, offering innovative, scalable solutions that transform the way we work.In these 18 years we have embarked on an exciting journey in the world of technology, helping numerous companies overcome the challenges associated with digital transformation. Thanks to our constant commitment to innovation and customer focus, we can proudly say that we have become a point of reference in the corporate digitalisation sector.This extraordinary achievement would not have been possible without the support of our valued customers and without the know-how and expertise of the entire Moko team. We want to thank everyone who believed in our vision and chose Moko as their partner for corporate digitalization.Looking to the future, Moko is committed to continuing to drive digital transformation, anticipating market needs and providing cutting-edge solutions that enable businesses to adapt and thrive in an increasingly digital world.A huge thank you to everyone who has contributed to our success over these years. We are excited and eager to continue sharing our progress with you.Thank you for 18 amazing years, and more years of digital transformation together!