Mobile commerce

Anyone who owns a website dedicated to e-commerce or who sells their goods online knows that the first calibration they must keep in mind is made up of Millennials. This band is the most active online, but there is an interesting fact that is It's always better to reiterate: Millennials are increasingly active from smartphone. This age group represents 26% of the population, which is why it is It is essential to understand their purchasing habits.

Research conducted in the United States shows that 73% of those born between the 80s and 2000s use smartphones to find places, 67% to play games and 59% for online purchases. Of the latter, 28% said they prefer shopping from mobile rather than from a desktop computer.

But what are their online behaviors?

At the top of the shopping list of young Americans are flowers, followed by taxis, services that are popular among Italians of the same age group. they are not detected. This shows how the distinctions by country are equally important, such as <a href=""http://www.moko.it/it/news/147/Latimelinedell'eCommerce.html"" target=""_blank"">this in-depth analysis on the time taken to complete a purchase.

One of the most striking data regarding online shopping is the issue of safety. 2017 is It was reported as <a href=""http://www.moko.it/it/news/132/Ildigitalenel2017.html"" target=""_blank""> the year of awareness towards sensitive data and attention to privacy. It's not a case that increasingly, before proceeding with a purchase via smartphone, tablet or fixed location, we focus on the security of the reference site.

This phenomenon is amplified when using the smartphone as a payment method, even in shops: only 17% of generation Y feels truly safe.

<a href=""http://www.moko.it/it/news/141/Sicurezzaonlinefarimaconliberta.html"" target=""_blank"">security in purchases via mobile is fundamental and is this is why it is already made possible from the programming phase of e-commerce websites.