The relationship of Italian companies with Facebook

Facebook remains a valuable resource for companies looking to raise their visibility. However, Italian companies still seem to underestimate this opportunity.

Facebook pages and brand engagement represent a winning combination for companies that want to increase their visibility. However, this is an opportunity that is too often underestimated: the report shows that half of the brands analyzed do not even have their own Facebook page. 57% have not opened an official fan page in Italian while the remaining 43% have brand (23%) and product (20%) fan pages.

As highlighted by the research, a high number of fans does not necessarily correspond to greater popularity of the brand; for the purposes of effective communication, fans don't matter as much as the number of likes and comments.