The journey starts from mobile.

When we travel, the mobile apps downloaded onto our smartphone are the perfect allies: maps, points of interest, what to visit, purchase museum tickets, discover nearby events, the most popular restaurants and restaurants. tasty and storage of photos of the trip. These are just some of the apps we can use when we travel.

Mobile is not more just a point of reference for when we travel, but also for the booking phase. More and more Consumers around the world are using mobile devices to plan and purchase trips online with growth in the use of apps. Criteo confirms this with data from the newTravel Insights Report for the fourth quarter of 2017, which highlights purchasing habits and the main trends relating to travel bookings, examining aggregate data from 1,800 advertisers in the travel sector globally and more. of 3 billion bookings via desktop, mobile sites and applications in 59 countries, including Italy.

These are the travel agencies that offer their customers the possibility of to book via mobile apps which record a greater number of mobile bookings (up to 60%, 20% more than in 2016).

Last minute offers drive this trend: the most popular apps intuitive allow you to book weekends at the last minute or even when you are away. already traveling. In fact, it is estimated that searches on smartphones and apps represent up to 89% of traffic for last minute bookings, especially if it is just one night.

The research once again demonstrates the importance of an optimized user experience, which allows the buyer to book on the device he prefers and which takes into account different touchpoints.

For an online travel agency, making available own customers an app means having one of the key sales points: data shows that the conversion rate on apps is 5 times higher than on mobile web and double than on desktop.