Every day 5.9 billion online searches take place and, of these almost six billion, there are who is looking for the service you are offering. However, it is not it is enough to be present with a professional website to be at the top of the SERP. For every search, Google analyzes millions of data to ensure that the result is exactly what you want. that we are looking for by entering the keywords.
Initially the search engine scours the web using software, called spiders, which index based on the quality of the contents. This that we see on the results page is a ranking ordered by relevance and authority.
These rules change in Google AdWords campaigns. The positioning of paid ads depends not only on the quality of of the contents, also from the expected budget. Google's algorithm compares the investment to the relevance and authority of the website, guaranteeing better positioning for quality content. and not just those with a bigger budget.
<p style=""line-height: 15.75pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;""><span style=""font-family: Arial, sans-serif;"">Being at the top of Google search and getting many clicks would seem to be the key to success, but visits to the site must bring results, such as conversions, calls, newsletter subscriptions, etc. Optimize quality of visitors and transforming access to the website into
lead generation is simple and is it is sufficient to take some precautions into account. When a visitor reaches a website he must be encouraged to browse and to do so he can An ad hoc landing page containing targeted calls-to-action can be useful. When the user performs a conversion action, the web marketer's work is not finished, or rather, it is this is the crucial moment to transform the lead into a customer, for example by sending a thank you message, updates via newsletter and reserved offers.<p style=""line-height: 15.75pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;""><span style=""font-family: Arial, sans-serif;"">Finally, monitoring the customer's actions allows us to understand whether the
user experience is optimized: how many pages do you visit before converting? From what device are purchases made? How much would my turnover be if I had a
mobile app for smartphones and tablets?
These are just some of the doubts that the data collected can answer, but the first question to ask is: is my website optimized for inbound marketing?<o:p></o:p>
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