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The difference between UX and UI.

Two different but important concepts for your website and apps.UX means user experience, and it is all about the reactions and emotions a user feels when using an app or browsing a website. Obviously it affects conversion goals because it aims to achieve the best navigation path and experience through a study of problem solving.Obviously, to ensure that the experience is smooth, intuitive and efficient, you need to put in place a series of strategies to put users at the centre of the design process of your website or app, starting with an analysis of user needs and requirements to establish all the functionalities that the final product must have, in terms of graphics and programming.The UI, user interface, on the other hand, is the set of all the graphic choices and elements that allow the user to interact with the site or app (colours, fonts, images, buttons, sliders, texts), which are studied and designed so that the aesthetics of the project are attractive, stimulating and in line with the brand identity.Both are useful in terms of SEO as Google actively promotes in its search results sites that have an excellent UX and UI and are important for Moko to enhance each of your projects and your brand image.We design by putting the end user first to make their experience easy and simple and to create value for them.Discover our landing page and our projects.

Two different but important concepts for your website and apps.

UX means user experience, and it is all about the reactions and emotions a user feels when using an app or browsing a website. Obviously it affects conversion goals because it aims to achieve the best navigation path and experience through a study of problem solving.

Obviously, to ensure that the experience is smooth, intuitive and efficient, you need to put in place a series of strategies to put users at the centre of the design process of your website or app, starting with an analysis of user needs and requirements to establish all the functionalities that the final product must have, in terms of graphics and programming.

The UI, user interface, on the other hand, is the set of all the graphic choices and elements that allow the user to interact with the site or app (colours, fonts, images, buttons, sliders, texts), which are studied and designed so that the aesthetics of the project are attractive, stimulating and in line with the brand identity.

Both are useful in terms of SEO as Google actively promotes in its search results sites that have an excellent UX and UI and are important for Moko to enhance each of your projects and your brand image.

We design by putting the end user first to make their experience easy and simple and to create value for them.

Discover our landing page and our projects.

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