The pyramid of Tech needs

eBay, global leader in the world of e-commerce, presented the data of an interesting research that shows us what Italians' relationship with technology and digital is. Borrowing Maslow's pyramid of needs from 1954, eBay carried out research that allowed the creation of a new pyramid, but this time in a tech key.

At the base of the pyramid of tech needs are smartphones and portable PCs, considered indispensable and present in every situation. This trend is confirmed by the data collected by eBay which, during 2018, saw the smartphone and mobile phone category grow by 14%.

If smartphones and tablets for 48% of those interviewed, that is, almost 25.5 million Italians are identified as a primary need, in third place we find an old glory: TV. The latter is increasingly smart like this like smart appliances which, although present in the pyramid, are not yet so popular. widespread.

An interesting fact, but strongly influenced by age and genre, concerns the world of gaming. Considering only the men involved, consoles and video games come immediately after Smart TV, while if we observe the results based on the age group, the Over 45s, both men and women, put gaming among the desired but not necessary items. Gaming is a sector in strong development and of great interest  also for eBay which on the Italian site records 1 product sold every 3 minutes.

Intelligent products for home management could not be missing from the pyramid, whose sales and searches have increased by 80%, an important figure if we think about the speed of with which devices such as Google Home or Amazon Echo have spread.

We have reached the top of the pyramid of needs identified by eBay, where we find a final category of products considered necessary, but not indispensable: wireless earphones.

The pyramid approach allows us to understand the behavior of users. Italians and the way they approach technology. The research has not only highlighted how these types of products are perceived, but also how they are changing habits. To give some examples, the survey promoted by eBay found that 51% of those interviewed consult online reviews before making a purchasing choice, 52% admit to looking at their smartphone as their first activity. as soon as you wake up and almost 40% say they check notifications on social media more often. 5 times a day.