The network in a minute

There are many ways to see and evaluate what happens on the Web and Social Media, but one of the methods that best shows how the dimension of the Internet evolves is ask yourself what happens on the internet every 60 seconds.

DOMO answers this question in the document “Data Never Sleeps 5.0” relating to 2017 which analyzes billions of hours of Internet traffic. Before we get to the trend of the web in a minute, let's spend a few words on the fact that most of the traffic is attributable to the furniture. This aspect also influences the way in which people approach the internet: they are on the move and are always connected via smartphone, often on mobile apps.

The first fact that catches the eye, specifically linked to mobile, is the quantity of rides booked on Uber: every 60 seconds there are 45,787. In 2015 they didn't reach 700 per minute.

In 60 seconds on the most popular apps. there are staggering numbers recorded: 69 thousand hours of streaming are viewed on Netflix and 694,444 gifs on Giphy, 46,740 images are shared on Instagram and 456 thousand tweets on Twitter. There are 600 new pages uploaded to Wikipedia and 13 songs to Spotify, while the number of video views on YouTube exceeds 4 million. The most important data important is the one linked to Google with 3.6 billion searches has the highest turnout.

The data, when compared with 2015, shows a particularly significant surge. This phenomenon is directly attributable to the growth of the population with access to the internet: from 2012 to today it has went from 2.5 to 3.7 billion and this figure is destined to continue to rise.