The eCommerce timeline

The portal dedicated to online shopping, Shopalike, analyzed the behavior of consumers in 12 European countries and reported the purchase timeline via e-commerce. In general, approximately 48 hours pass from the first click (i.e. access to the e-commerce site) to the final conversion (i.e. payment). The time it takes to complete an online purchase depends on the type of product and the country of reference.

The item you buy most quickly come the sunglasses, the accessory in fact remains in the cart for only 8 minutes before being paid for, followed by perfumes, for which 13 are needed. For toys and watches, a little more is enough. of 40 minutes, while for clothing the times are starting to get longer. If 49 minutes pass from the first click to the purchase of a simple t-shirt, a cocktail dress takes up to 7 hours. In between there are sandals, shoes and boots, then shirts, trousers and jackets.

However, this data must be evaluated based on the country of origin: in Italy it takes 60 minutes to purchase clothes and accessories via e-commerce, while in France it takes up to 4 hours. The most Slovaks are fast where a dress is purchased in less than 20 minutes. The European average for purchasing footwear is 68 minutes, with a maximum of 4 hours again for France and a minimum of 10 minutes in Norway, especially if the shoe in question is a sneaker. 

The goods that need more time to be purchased is furniture, especially when it comes to sofas, due to both the size and the price, which is decidedly higher than the products discussed so far. Furnishing accessories, on the other hand, are purchased much more frequently. quickly, it takes less time to buy a lamp than to buy cosmetics, while even a day can pass for chairs and tables.

The purchase timeline online is influenced by the type of product you purchase and changes based on the country you purchase from. All this data is not influenced by the type of e-commerce, since we take functionality for granted optimal of all phases. From search to payment, through the cart. All purchase phases must be easy to consult, complete in the description of the products and clear in the definition of the security of online payment. This is guaranteed by specialized professionals in the creation of e-commerce sites, trained and competent in defining everything which makes the online shop a user friendly experience.