Deliver the experience of an app, without designing an app

The constantly increasing trend of mobile traffic is often inversely proportional to the conversion rate obtained when browsing from desktop. The only way to increase conversion is by improve the mobile user experience.

Increasingly the programming of an app is often moved towards the creation of a progressive web app, that is, a web application that behaves similarly to a native application when used from mobile. In this way the user can live a more unique experience fast and fluid, just as if you were browsing an app, but without the need to of having to download an app. &` It is possible, for example, to load the contents of the site in advance so as to make it load more quickly. quickly, allow the user to add the site to the phone's home page and make the content also available offline.

Three fundamental points to obtain a good user experience are:

- Don't underestimate the technical aspects of the UX
Often the optimization of the user experience is linked to a purely graphic modification of the page. We tend to overshadow the most important aspects. technical such as loading the page itself or functionalities which improve the browsing experience.
This is an opportunity missed if we only consider the fact that, for example, a 0.1 second improvement in speed of the site can increase the conversion rate by up to 10% depending on the sector.

- Adapt your site to the needs of your users
User needs change, we have noticed this especially in the last year. Brands, therefore, must do everything possible to meet customer expectations, offering them increasingly innovative services. aligned with their browsing behavior.

- Adopt a performance-oriented culture
There must be constant User Experience (UX) analysis, perhaps through the activation of A/B tests and the implementation of AMP pages and now PWA.