When the Sharing Economy fails

We share content, photos and videos. We also share our house, we share the car and bicycles. The sharing economy is has become part of our daily habits, also improving our lives. First of all, sharing makes it possible to contain the costs of both those who offer the service and those who use it.

However, a Chinese startup has demonstrated at its own expense that some things are not easy to share. Obviously we are not talking about our partner or our most important objects. dear, but of umbrellas. E-Umbrella gave the possibility to rent an umbrella in case of rain. This idea solved a problem many of us had. Although this type of service is particularly interesting, the reality is it was not revealed as expected. Probably due to the lack of clarity with which the umbrellas made available had to be returned, it seems that the 300,000 pieces have all disappeared. to rent the umbrella, just download the dedicated mobile app and photograph the QR Code and pay approximately 6 cents with a deposit of 2.50 €, an amount which should have discouraged theft.

The founder of E-Umbrella, Zhao Shuping, did not left demotivated and still believes that the startup can be successful and by the end of the year it will distribute 30 million umbrellas around China… Good Luck!