Christmas gifts, shopping is online

Gratitude towards the possibilities that e-commerce offers us is directly proportional to the approach of the holidays. During the year we make our purchases starting from the shops, where we see and touch what is available first-hand. that we intend to buy, we then search online for any offers and discounts and then put them in the virtual cart.

2018 is the year of the turning point, even more so obvious as the Christmas period approaches: we find ourselves ""jumping"" the shop by contacting the network directly.

The first reason why we move more and more when looking for gifts nimbly on e-commerce is that we have a tool at our disposal that does not exist offline: Google. The frenzy of Black Friday and Cyber ​​Monday, born in the USA and increasingly popular, is over. also widespread in Italy, the research we have in mind is just one: ""Christmas gift ideas"". Big G analyzes millions of data in an instant and advises us on how to get along with friends and relatives.

Once we have decided which one can be the right gift, we have to find it. We could ask Google again which are the most popular retailers. close to us, of course, or we can buy it directly online, comparing prices and receiving it directly at home just in time for the holidays.

Practicality and therefore we know the propensity for online purchases well and the data also confirms it. From Salesforce's Shopper First report, several trends worthy of attention emerge. Among others, it stands out that for the first time, purchases from smartphones will exceed those from PCs and tablets: 46% of all orders will be concluded via smartphone compared to 44% from computers and 9% from tablets. In general, the mobile will be responsible for 68% of all e-commerce traffic of the season, another historic high (+19% compared to last year).

The web confirms itself as the favorite medium of latecomers. &` in fact, a peak of mobile traffic is expected on Christmas Eve, when consumers will use their smartphones, representing 72% of total visits to e-commerce portals and registering 54% of orders for the entire day.

The free shipping will be a must for the entire season: 72% of all orders will come carried out using this method of shipping, recording a significant increase compared to last year.