Voice search and SEO optimization

Voice search is continuously increasing. Also thanks to the evolution of assistants like Siri, we are more inclined to address technological devices as if they were ""people"". Similarly, when we ask questions to Google, we choose to do so through the voice search of our smartphone. A good growth reason for voice search is the increase in the number of users who spend most of their time on mobile platforms.

This also affects SEO optimization. Let's think about the fact that when we type on the keyboard we do a search using keywords, while when we do a voice search we behave as if we had an interlocutor and ask real questions.

Questions like ""How many degrees is it in Milan?"" will never be typed on the keyboard, on which we would simply write ""Milan Weather"". Or a question posed vocally like “What's the name of the actor from LaLaLand?” in writing it would be “LaLaLand film actor” and so via.

Voice search is based on two key aspects, the ability to to recognize human language and to understand its meaning in terms of a precise request. Google has in fact built a semantic engine capable of understanding the question and therefore always giving an answer, not necessarily the most suitable one. correct in subjective terms. The news is that until a few years ago Google did not consider this that he didn't understand, while now his main objective is to provide an answer, in any case.

So, how do you optimize a site for mobile voice search?

To obtain better results with respect to future voice searches on more specific topics speculative, a good move is carefully develop structured data for the pages of the website, with particular attention to the pages reached by mobile search (and therefore more likely by voice search), without neglecting the specifications relating to the pages reached most frequently. often from the classic web search to observe the differences.