If the CEO of Twitter works from mobile

During a meeting in Sydney, the founder and CEO of Twitter Jack Dorsey confessed that he does not own a laptop and that he prefers the smartphone even for working.

Only this tool, according to Dorsey, allows you to focus on one app at a time, as opposed to a laptop on which there are several notifications.

The Twitter CEO is doing nothing but following this. that is happening in the world of the internet: according to data from theMobile B2c Strategy Observatory of the School of Management of the Polytechnic of Milanin Italy, with 31.1 million devices, approximately 1 in 2 Italians access the internet from mobile, of which 37% exclusively.

Mobile advertising is therefore at a crucial moment in its growth, in which the challenge is becoming increasingly greater. complex and marketers are acting accordingly, hijacking more and more their investments on mobile platforms. Advertising spending on these devices, in fact, has exceeded one billion euros, thanks to a booming increase of 49%.

The smartphone is has now become the tool through which to get to know the consumer, from their online habits to their behavior in the real world. The challenge facing companies and marketers today, therefore, is being able to capitalize on this amount of data, building a finely personalized experience for each user.

One of the objectives for which smartphones are most taken into consideration is; generating brand awareness. Especially in Italy, where according to data from theMobile B2C Observatory as many as 25% of users are mobile only, it is It is essential that marketers are able to propose models of engagement and creativity ad hoc for the mobile medium, so as not to waste their communication budget even at the top of the funnel.