SEO Marketing and CRO Marketing

These two activities are closely linked and aim to improve not only visibility online but also the ability to monetize a website, putting user experience at the forefront.

SEO is that set of activities which leads to optimizing the structure and contents of a site, so that positions itself better on search engines for the contents present within the individual pages. The higher the the usability, authoritativeness and completeness of the elements and contents of the site, the better it will be its ranking.

CRO, or Conversion Rate Optimization, is a multidisciplinary approach which, through strong components of User Experience (UX) and persuasive writing, but also technical notions, of analysis and interpretation of data, implementation of A/B tests and surveys, a good knowledge of human psychology, is capable of maximizing digital marketing budgets, increasing the conversion rate, i.e. the capacity of a site to transform simple visitors into real customers.

A site optimized for search engines must not only present specific technical or formal characteristics, but must also provide the best possible experience to the user, eliminating all navigation obstacles that could distract him from reaching that conversion objective that is so important. essential for every digital marketer.