Shoppable Video, the click-to-buy that revolutionizes e-commerce

Videos are the most popular contents. shared on the web and this will be the trend until 2019 that will reach 80% of network traffic. If you count P2P shares and on-demand TV content the percentage reaches up to 90%. It's not It's no coincidence, therefore, that YouTube is the most popular search engine used after Google.

The choice of video to promote your brand responds to the need of companies to share a story and build a narrative around their product. From the spread of this approach, shoppable videos are born, interactive films that allow the user to click on the screen to directly access the online shop of the products present in the sequence. This click-to-buy technology makes it easier for users to purchase what they want. that they see, without having to go through a search engine, exponentially increasing the conversion rate. The tool is already used by various fashion companies, but many other variations are foreseen in different product sectors.

There are more and more interactive video creation platforms that allow you to add each selected object directly to a wishlist without ever abandoning the video, making the user an active actor free to choose whether and what to delve into.

Furthermore, this type of content respects the idea of ​​mobile first, since it they were created specifically for mobile devices: with a simple tap on the screen, the product is saved and remains accessible at any time.

Investing in the production of shoppable videos is a successful choice, since guarantees a high rate of visibility and consequently, conversion.