Online shopping, wide choice or curated selection

When you have to sell your products on an e-commerce site, you always have to face a crucial question: do customers want an unlimited choice of products or do they prefer a more varied selection? curated?

Having a variety of very wide products, it can generate the paradox of choice and let them browse endlessly without ever making a purchase. On the other hand, we find a curated selection of products that can guide customers towards better decisions, but it can even leaving them with the feeling of not having really taken part in the decision-making process.

in this research, we have tried to answer this question, with the aim of giving customers greater security and the confidence to press the Buy button.

With an endless aisle of products, it is always better:

• Allow consumers to filter products in a relevant way
• Highlight the most popular products requested in the virtual store window
• Adapt your approach according to the value of the product

With a curated selection of products, it is always better:

1. Don't exclude consumers from the decision-making process
2. Provide better advice Product insights

The best way to meet consumer needs varies by category, but here are five key considerations:

1. Allow consumers to filter products relevantly
2. Highlight the most relevant products. requested in the virtual store window
3. Adapt your approach according to the value of the product
4. Do not exclude consumers from the decision-making process
5. Provide more informed advice profits on products