T-Index important data for ROI

English is the language with the highest purchasing power on the Web. This is revealed by the T-Index, a statistical index developed by Translated which correlates the population of the Internet and the GDP per capita, thus obtaining an indicative value of potential market opportunities.

The English language, (T-Index of 34.8%) covers more than 460 million internet users worldwide with an average GDP per capita of 40,221 dollars. Simplified Chinese is on the rise, with an index of 11.3% in second position representing over 420 million users, with a GDP per capita of 14,588 dollars.

The ranking sees Japanese in third position (T-Index equal to 7%), followed by Spanish (6.8%), German (5.8%) and French (3.5%). The Italian leaves the ""Top Ten"" displaced by the Korean and is placed in eleventh position with an index of 2.4% representing approximately 30 million Internet users with a GDP per capita of 43,423 dollars.

Translating a website into English, simplified Chinese and Japanese therefore allows you to reach 50% of the online purchasing power worldwide, while with the top ten languages ​​you can reach 82% of the Internet audience worldwide. The T-Index thus represents a valuable tool for marketing management as it allows you to establish more easily and precisely which languages ​​to use when creating a website, in order to obtain the greatest return on investment (ROI).