Technology and sustainability

Italians are increasingly aware of the urgency of dealing with environmental issues, consequently companies must modify their behavior to make a positive contribution to society and the environment.
The modernization of information technology is the basis from which to start to create sustainability, as well as companies will be able to reduce the immediate impact of IT operations and the emissions associated with them.
Information technology and the study of production cycle data, through the use of mobile and/or web applications, allow organizations to automate processes more effectively. intelligent and resilient. 
An e-commerce, for example, could exploit data to optimize logistics and warehouse maintenance. So will be able to avoid waste, save resources and reduce the impact of returns. This will favor also marketing: customers will have a better experience and a better perception positive aspect of the brand that you can translate into a positive impact on sales.

Wwf and Google Cloud have collaborated to share knowledge and tools, such as Earth Engine, and help the industry be more sustainable in the sourcing phase.

The further step that Italian companies can take is use technology to reimagine current solutions and business models and transform them to be more sustainable. Information technology can represent a lever to transform and make the various company functions more respectful towards the environment.

We must always remember that the optimization of resources almost always equates to commercial gains.