Market trends and Google trends

Google Trends is a free tool useful for staying updated on user behavior, as it allows you to access search trends on the Search, YouTube, Shopping and Google Images networks.

Its main features are:

1. Filter by channels
   

2. Compare search terms and topics
   

3. Explore market trends by category
   

4. Find related searches
   

5. Export, embed and cite Google Trends data
   

6. Take advantage of search suggestions
   

7. Understand the types of data included in the results
   

8. Subscribe to Google Trends alerts

   And' certainly a very useful tool also in the SEO field and for paid campaigns.