User experience test

In this survey, you can find some tips to improve the User Experience. You have three goals to keep in mind:

1. Capture attention
2. Generate engagement
3. Drive into action

These tips can be summarised in the following points:

• the message must be incisive, i.e. it is preferable to use a very clear value position and bullet points instead of a single block of text
• reduce text to the essential
• the eye needs its part, i.e. the graphic aspect must be optimised
• give more space to the action expected to be done on the page
• associate a clear value position to the CTA and give the reader a reason to take an action