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User experience test

In this survey, you can find some tips to improve the User Experience. You have three goals to keep in mind:Capture attentionGenerate engagementDrive into actionThese tips can be summarised in the following points:the message must be incisive, i.e. it is preferable to use a very clear value position and bullet points instead of a single block of textreduce text to the essentialthe eye needs its part, i.e. the graphic aspect must be optimisedgive more space to the action expected to be done on the pageassociate a clear value position to the CTA and give the reader a reason to take an action

In this survey, you can find some tips to improve the User Experience. You have three goals to keep in mind:

  1. Capture attention
  2. Generate engagement
  3. Drive into action

These tips can be summarised in the following points:

  • the message must be incisive, i.e. it is preferable to use a very clear value position and bullet points instead of a single block of text
  • reduce text to the essential
  • the eye needs its part, i.e. the graphic aspect must be optimised
  • give more space to the action expected to be done on the page
  • associate a clear value position to the CTA and give the reader a reason to take an action

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