A shop without checkouts to get to know consumers.

Amazon has inaugurated the first store without checkouts. It looks like a classic 167 square meter hypermarket, but with a difference: customers enter, take the products they need and leave the store without passing through the checkouts.

This is was possible thanks to a system of cameras and sensors in order to keep track of the products that customers decide to take. Here's how it works: just download the app connected to Amazon Go, enter the store, scan the code in the app, take the products and exit. The Amazon Go application creates an account for your purchases and loads the expense onto your credit card, which is already the same as your credit card. registered to make purchases on Amazon.

The purpose of the project is not both to change the way we see physical stores, but to understand consumer habits, better track customers' purchasing paths and choices, and to understand how much the elimination of the passage through the checkout - and the related consequences such as queuing, having to put the products on the belt, paying and bagging - make him come more desire to buy. We are already supermarkets are accustomed to using devices that allow barcodes to be automatically scanned, but the technology tested by Amazon also removes this step and, even more so, innovative, the moment of payment.

Digital has also influenced consumers' purchasing habits and thus also relationships with brands. What are the purchasing paths of Italian digital consumers and how do they influence offline behaviour? The answer to these and other questions will not take long. definitely coming.