Video Advertising: innovation, creativity, storytelling

Video advertising is the path that many companies have decided to follow to reach more users effectively.

The video market is constantly evolving and the Iab Seminar held at MiCo is It was an opportunity for discussion with industry experts.

Among the topics that most captured the public's attention, with almost 1200 attendees, technology supporting video content stands out. Starting from shooting techniques, with the 360 ​​in mind, we we have widely seen an exponential growth in the use of mobile devices. The mobile audience is increased by 24%. The astonishing figure concerns TV: while viewers of live programs are decreasing, access to TV content from mobile devices is increasing with a +40%. Videos, in general, are viewed in 77% of cases from mobile and only 23% from desktop. The concept of mobile first is It was also the subject of discussion in the final workshop during which the users were examined as active users, i.e. who, by observing their behavior online, give us many answers.

As with every training event, there were moments in which the data spoke, photographing an Italy that was increasingly in step with the times, increasingly online and increasingly aware. Web communication oriented towards the use of videos, the concept of mobile first and the user at the center are the three rules for the success of online marketing.