Web marketing and social media in 2016

The fact that the demand for connection via mobile devices is constantly growing is before everyone's eyes, and reminds us once again the We Are Social agency which, in its research, illustrates the evolution of the web in 2016.

•    There are 3.42 billion web users, that is 46% of the global population.

•    There are 2.31 billion social media users, that is 31% of the global population

•    Mobile users are 3.79 billion, that is 51% of the global population

•    Users who access social media via mobile are 1.97 billion, which is 27% of the global population

In the last year:

•    Web users increased by 10%, equal to 332 million more

•    Social media users increased by 10%, equal to 219 million more

•    Mobile users increased by 4%, equal to 141 million more

•    Users who access social media via mobile increased by 17%, equal to 283 million more

USE OF SOCIAL MEDIA

•    Almost a third of the world's population uses social media today

•    By far the most popular social platform used in the world is Facebook, which has almost 1.6 billion active users per month, and in second place is WhatsApp

DIGITAL IN ITALY

•    We Social data indicates that in Italy there are 37.6 million people connected to the internet, that is, 63% of the population

•    Of these 37.6 million web users, 79% connect every day

•    On the other hand, 28 million Italians use social media, equal to 47% of the total citizens