NFC anti-counterfeiting
Challenge
Provide this Fashion & Luxury company with an anti-counterfeiting system applied to all items, in order to track the garment over time.
Guarantee the purchase of an authentic and original product in an interactive and effective way, through a certificate.
Use a technologically advanced tool to combine with the QR Code.
Solution
Through the NFC tag or the QR Code scanner via smartphone, clients can access to a responsive mobile platform dedicated to the verification of anti-counterfeiting labels where customers can register to receive a certificate of authenticity.
Result
Now Moncler can do lead generation and track the product over time, even during the transfer of ownership (second hand market).
End users can quickly retrieve the certificate relating to the purchased item.
