The customer's challenge
Triangle Tyre, one of the leading tyre manufacturers in China and among the largest in the world, needed a dedicated tool for the European market to allow distributors, dealers and representatives to easily access all the information related to their product range. It was essential to include the entire offer, from passenger car tyres to commercial vehicle tyres, making the information available both online and offline.
The custom solution
We have developed a native mobile app for iOS and Android, designed to provide complete and intuitive access to the entire Triangle Tyre product catalog. The app allows users to browse through tires divided by season, type and vehicle, such as 4x4, SUV, bus and truck. Each tire has a detailed technical sheet, complete with images, technical characteristics and updated information. In addition, the app sends push notifications to keep users informed of new products, offers downloadable PDF catalogs and includes a form for information requests.
For optimal management, a dedicated CMS has been developed, accessible only to authorized users, which allows real-time updating of the catalog and products visible on the app. The connection with the official Triangle Tyre website allows for consistent communication between the different platforms.
The results obtained
The app has revolutionized information management for Triangle Tyre in Europe, providing distributors, dealers and representatives with fast, offline access to all tyre data sheets. The availability of always up-to-date and easily accessible data has improved operational efficiency and the quality of service offered, positioning the app as an essential tool for the sales network.
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