8 million Italians shop online

The Polytechnic of Milan and the Netcomm consortium for Italian Electronic Commerce presented the results of joint research on the world of e-commerce in our country.

In short what emerged:

• there are 8 million Italians who make their purchases online

• in 2010 + 14% compared to 2009

• those who buy online have a high level of satisfaction and therefore continue to do so and infect those who have not yet done so

• the use of social networks helps to gain familiarity and trust in the medium

Attached are all the research data.

Curious, however, are the results of the ""Francesca online"" experiment, the story of a journalist who exclusively shopped online for 6 months.

For teats www.francescaonline.it