Merchandiser App for 4MKTG

4MKTG

Moko has created an app for 4MKTG aimed at large-scale retail trade suppliers and aimed at managing controls on product promotions in points of sale.

The app, developed in native language for Android, is distributed internally on tablets for use by merchandisers and area managers.

In addition to monitoring promotions, the merchandiser will be able to carry out assessments on the presence of the product on the shelf, by display, quantity, price and other characteristics defined by the customer. The app also allows you to observe and study the behavior of competitors.

General features of the App:

• planning visits to stores

• insertion of promo

• product exposure assessment

• evaluation of promotion requirements

• monitoring the progress of visits

• statistical processing

The merchandiser will be able to plan his own agenda within the app where he will find the relevant promotions for his area. The area manager will be able to monitor visits and check compliance with the promotion directives by completing a questionnaire created by Moko specifically for the customer.

The project is the result of the constant collaboration of the MOKO and 4MKTG teams at every stage of development.