Google AdWords certification

Google is the search engine par excellence, indeed, is THE search engine. This is why it is It is essential to be reachable with your business; via the Google search platform. Being well positioned at an SEO level is not enough to be among the top results. The quality of our website is the first parameter to be at the top of the results list, then there are many others that we are not going to delve into here.

<span style=""line-height: 1.6em;"">There is also all the content that we display in the form of ads. It would seem relatively simple to appear among the first, just invest a reasonable budget and the game is Done. We make ourselves more and more I realize how much this is not entirely true. This is why Google ""invented"" the certifications. These are exams that test the web marketer's skills and which, for us, is It was an opportunity for growth.

The first part of the exam to achieve certification is a questionnaire of 100 multiple choice questions on the basic principles of AdWords. We were certain that it would not be a problem to overcome this first step and we were successful, but only after hours of in-depth study, because the questions we are asked are not so trivial.

The second step involved choosing a specific theme on which to specialize AdWords skills and, ca va sans dir, our choice is was “Advertising” for mobile"". When we design mobile apps, working alongside the client, we must always keep in mind that these products must be promoted and, thanks to Google, we have also discovered new ways to encourage downloads, re-engage users and maintain a high level of attention on the app.

The number of downloads of apps for smartphones and tablets is constantly growing and exponentially increasing engagement. Being competent in planning, as well as in promoting them is fundamental to guarantee our customers the most from the apps. <span style=""line-height: 1.6em;"">For us, certification is the demonstration, first and foremost to ourselves, of the importance of continually testing ourselves to guarantee the professionalism that those who come to us deserve.