How customers behave in an e-commerce site

Through a google search, we can try to analyze user behavior. They continuously move between two mental patterns, that of exploration and that of evaluation, repeating the cycle as many times as necessary to arrive at a final purchase decision.

Some points to address a potential customer can be:

1. Clearly expose the brand
2. Provide clear information to get them through the process as quickly as possible. any doubts the user may have as quickly as possible
3. Some behavioral biases are more influential than others in guiding the decision-making process