Best practises for a successful e-commerce.

The number of consumers who decide to shop online is growing steadily. Consumers now feel comfortable using Internet to shop, trust in digital has increased, so taking care of every aspect of your e-commerce site is important to create a strong online presence and increase sales.That is why you should keep these best practices in mind to increase your e-commerce conversions:Understand customers and personalise their experience through the analysis of buyer personasCreate a simplified user interface to allow users to easily switch between productsOptimise the site for mobile devices as the trend to purchase through them is increasingUse eye-catching images and product demonstration videos to engage usersAdd a search bar to allow users to filter searches according to their preferences Enable the ''recently viewed products'' display so that recommendations on similar or related products to buy can also be givenOffer options such as free shipping for purchases above a specific amount and/or free product samples to present the product range and to attract customers to a particular productTake care of the e-commerce check-out to improve the conversion rate and avoid cart abandonmentCreate loyalty programmes to motivate people to register on the site and become regular customersCreate a FAQ page to answer customers' questions about shipping and return policiesProvide customer service available via phone, email and live chatEnable customer reviews so that they can rate products and entice others to buy from e-commercePrioritise SEO to reach the top of Google rankings based on searches for products sold on e-commerce

The number of consumers who decide to shop online is growing steadily. Consumers now feel comfortable using Internet to shop, trust in digital has increased, so taking care of every aspect of your e-commerce site is important to create a strong online presence and increase sales.

That is why you should keep these best practices in mind to increase your e-commerce conversions:

  • Understand customers and personalise their experience through the analysis of buyer personas
  • Create a simplified user interface to allow users to easily switch between products
  • Optimise the site for mobile devices as the trend to purchase through them is increasing
  • Use eye-catching images and product demonstration videos to engage users
  • Add a search bar to allow users to filter searches according to their preferences 
  • Enable the ''recently viewed products'' display so that recommendations on similar or related products to buy can also be given
  • Offer options such as free shipping for purchases above a specific amount and/or free product samples to present the product range and to attract customers to a particular product
  • Take care of the e-commerce check-out to improve the conversion rate and avoid cart abandonment
  • Create loyalty programmes to motivate people to register on the site and become regular customers
  • Create a FAQ page to answer customers' questions about shipping and return policies
  • Provide customer service available via phone, email and live chat
  • Enable customer reviews so that they can rate products and entice others to buy from e-commerce
  • Prioritise SEO to reach the top of Google rankings based on searches for products sold on e-commerce

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