Build a website on SEO fundamentals
When we drive the car we get angry at cyclists, when we ride a bicycle the roles are reversed and it is the motorists who are targeted. Not to mention pedestrians, enemies of motorists and cyclists.
When we do searches on Google, we sometimes ask ourselves why? one result appeared rather than another. It also happens, fortunately more and more rarely, to click on ads that do not correspond to what you are looking for. that we were looking for and we get very angry.
As soon as we find ourselves creating websites that meet the best SEO criteria there we are. to try to appear first on Google in all possible ways. Just as if we were cyclists one day and driving a car one day.
According to this premise, irony aside, an SEO optimized website is a site that perfectly complies with Google rules, that is, who want to offer the best service to network users. For this reason we have evaluated different ways to ensure that our websites are positioned at the top thanks to SEO, always taking into account that it is the end user who will give the verdict.
1. Use keywords after thorough research on trends. If we sell smartphones through our eCommerce, for example, investing in a keyword like “mobile phone” it may not bring the results we expect.
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A responsive website is positioned at the top yes, but it is why navigation now takes place more on mobile. A site that is not designed to respond to mobile first will not be available. navigated by the majority of users and Google knows it, which is why it is changing the algorithm in this direction.
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How many seconds are you willing to wait for a site to load? Recent research states that already after 2 seconds we expect the website to be available. The speed loadingis everything.
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The texts that populate the news sections of the sites (just like this one) are an excellent SEO tactic. Using them to compose turns of phrase around keywords is counterproductive: those who read want real content.
?5. Navigation occurs via links. The ranking of a website also depends on external resources such as Social Networks which link to landing pages or the site itself which offers the possibility of to interact via social media.